Management final report about survey
MGMT 203
GLORIA JEANS CUSTOMER SATISFACTION SURVEY PROJECT
Group Information:
Melis Su İnciroğlu 15747
N.Kaan Akyıldız 19671
Emirhan Çarşıbaşı 19330
Project Title:
Our purpose is try to improve Gloria Jeans Coffee, make them better by increasing customer satisfaction.
According to that;
We aim to measure our customer satisfaction level
We aim to understand their preferences (Positively / Negatively)
We aim to understand to missing point of Gloria Jeans
We aim to find innovative idea for Gloria Jeans
Survey Questionnaire :
What is your gender?
Male
Female
Prefer not to say
What is your age?
18-25
26-35
36-45
46-55
What is your daily coffee consumption ?
0-2
2-4
4-6
More
How often do you visit Gloria Jeans coffee shops ?
Always
Often
Sometimes
Rarely
Never
Is there a Gloria Jeans Coffee shop close to where you live ?
Yes
No
Are you satisfied with the quality of Gloria Jeans items ?
Yes
No
Does Price match quality ?
Yes
No
Are you satisfied with the speed of service at the Gloria Jeans coffee shops ?
Yes
No
What kind of deals would you want to see at a Gloria Jeans coffee shops ?
Student Discount
Free drink for every 5 coffee purchase
Special daily offers
Happy Hours
From 0-5 , How clean are Gloria Jeans coffee shops?
0-5
Do you have a positive look on the idea of Unique Gloria Jeans ?
Yes
No
Maybe
Sample Size And Sample Selection:
We want to measure the satisfaction of people who consume coffee. We prepared a Google Survey and the survey is answered by 60 people among more than 72 students that we sent. We use e-mail and whatsapp application for sending our survey link.
Survey Results :
60 people respond our survey and our survey is ongoing until 21th of April. In the final report we will explain our main data and analyze to test our hypotheses.
