Assignment 2: Place (Distribution Strategy) and Promotion

Running Head: HERSHEY KISSES PRODUCT AND MARKETING MIX 0

Hershey Kisses Product & Marketing Mix

Name

Institutional Affiliation

In this marketing post, the product that will be illustrated is Hershey's Kisses brand manufactured by the Company called Hershey. This Company makes the bite-sized pieces of chocolate that not only has the flat-bottomed teardrops but its shape is distinctive as well. Besides, these products are square wrapped with aluminum foil that has its tops protruding and with a narrow strip of paper. First introduced in 1907, the Hershey's Kisses chocolates are believed to be named after the machine that produces a soothing motion and sound while processing the chocolate deposition.

Regarding the Hershey Company, it is one of the chocolate manufacturers known to exist in North America. With its headquarters in the home to the chocolate, Pennsylvania, the company was founded in 1894 by Milton S. Hershey. Thus, its products are sold to more than sixty countries globally. Additionally, this company is one of the World Cocoa Foundation members.

Concerning the company's marketing mix or simply the 4 Ps (Product, Price, Promotion, and Place); the company has come up with four distinct products. They are namely; Hershey Bar with Almonds, Hershey's bar itself, Hershey's Kisses and the last one being Hershey Kisses with Almonds. As depicted by (Marsh & Marsh, 2013), these products are marketed using the four Ps to meet the taste and preferences of the consumers worldwide. Besides and through marketing mix, these products reach the market in time such that it becomes a good and efficient brand in head-head competition with other related products. Hershey Company uses various promotional programs to increase as well as stimulate sales throughout the year. For instance, sales increases during third and fourth quarters annually.

On the contrary, (Pallotta & Bolster, 2003) says that the socially responsible and potential ethical issues that arise from Hershey's Kisses chocolates includes the responsible citizenship, sustainable business, commitment legacy, safety performance, quality management system, environmental stewardship programs and promotion of fair and ethical business dealings.

References

Marsh, C., & Marsh, C. (2013). The mystery in chocolate town, Hershey, Pennsylvania.

Pallotta, J., & Bolster, R. (2003). Hershey's Kisses multiplication and division. New York: Scholastic.