Determining a Sampling Strategy and Measurement Plan

Running head: PROGRAM EVALUATION MEMO 2

TO: John Doe, Branch Manager

FROM: Nichole Hairston-Purvis Counselor

DATE: 9th March, 2017

SUBJECT: Program Evaluation Plan

It has come to my attention that the organization does not have a program evaluation plan in regards to the Customer Retention Program. Having been implemented six months ago it is important to evaluate its progress and importance to the organization. A program evaluation plan will enable the managers strengthen and improve the effectiveness of the program by monitoring the performance of the program.

The evaluation plan will be able to bring into light the strengths and weaknesses of the said program. This will enable the managers to direct resources towards the components of the program that are essential in benefiting the participants as well as improve on service delivery promoting efficiency. Process and outcome evaluations are essential and vital in conducting assessments on the effectiveness of the program in place and the plan for the program’s future.

However, those involved actively in assessment may be inclined to unethical and dubious practices depending on the situation encountered. Ethical challenges encountered during the evaluation by the evaluators will be channeled through my counselling department when the need arises. Matters in regards to early-phase conflict of interest, accountability, transparency and confidentiality during research are some of the key issues that counselling practice will handle and solve.

By implementing the evaluation plan, the organization will be able to direct and re-focus essential resources on vital components of the program to ensure effectiveness and efficiency of the program.