Mini-Project Assignment
IST 309 Information Systems and Technology S-201 7, HE * Late submission will result in a reduction of the grade by 10% for each calendar day. Mini -Project Assignment # 2 Strategies of Customer Relationship Management and E-Commerce Purpose of the Assignment: This assignment has a two -fold purpose: 1. To help students better understand Customer Relationship Management (CRM) and the e - commerce stra tegies via a company’s website . 2. To find out how effectively Customer Relationship Management contribute s to e - commerce with the applications of information technology . Requirements of the Assignment: Visit the websites of Dunkin Donuts at http ://www.dunkindonuts.com and Krispy Kreme Doughnut s at http://www.krispykreme.com and identify the following: 1. The maj or customer -related activities o n the two websites and how they are supported by information technology. 2. The effective e -comme rce and CRM strategi es , applications and services on both websites . Write a short report on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion. The report should be in APA (American Psychology Association) style but without a cover pager. The report should be word -processed in Times New Roman 12 pt font and double spaced , with no less than FIVE and no more than SIX double -spaced and numbered pages (with 1” margins on all sides) , excluding figures, tables, illustra tions , and references . Fewer or more pages will result in points deduction. The report should include the following parts ( in order to save paper, no cover page ! Otherwise, some points will be taken off ): Your name and course information Title of the report Abstract of the report (should be single spaced) Main findings with c omparison, contrast, and discussion in details Conclusion References (not counted for the requirement of report length) This assignment accounts 10% of your final grade. Grading C riteria: Grades will be based on: The appropriate content of your report ( 50% ). The quality, clarity, and concise of your report ( 50% ). Due Date: Please hand in your report to the instructor Shaoyi He at the end of the class on : Tue sday, June 13, 20 17*
