technology
Commercial
The second part of the deliverable will be a commercial/advertisement for your techology. The commercial should be 30 seconds to 1 minute in length. It should engage the audience and make them curious about your information technology innovation.
Here is some advice from a site on how to present a demo to investors:
A demo explains what you've made more effectively than any verbal description. The only thing worth talking about first is the problem you're trying to solve and why it's important. But don't spend more than a tenth of your time on that. Then demo.
When you demo, don't run through a catalog of features. Instead start with the problem you're solving, and then show how your product solves it. Show features in an order driven by some kind of purpose, rather than the order in which they happen to appear on the screen.
Make a soundbite stick in their heads.
Professional investors hear a lot of pitches. After a while they all blur together. The first cut is simply to be one of those they remember. And the way to ensure that is to create a descriptive phrase about yourself that sticks in their heads.
In Hollywood, these phrases seem to be of the form "x meets y." In the startup world, they're usually "the x of y" or "the x y." Viaweb's was "the Microsoft Word of ecommerce."
Find one and launch it clearly (but apparently casually) in your talk, preferably near the beginning.
It's a good exercise for you, too, to sit down and try to figure out how to describe your startup in one compelling phrase. If you can't, your plans may not be sufficiently focused.
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Instructions for Commercial
(https://www.thebalance.com/ways-to-get-customers-to-buy-now-39238)
The commercial should be about a minute in length. It should engage the audience and make them curious about your information technology innovation.
You will combine text, images, and sound to tell us about your innovation. Pick a multimedia authoring tool. Some free options include Animoto (free Lite plan is 30 seconds - ask your professor for a code to get a free Plus account), Windows Movie Maker, One True Media (free 30 second videos), or even Photo Story 3. Macintosh users are free to use iMovie or similar multimedia packages designed especially for the Mac platform. PowerPoint is also an option if you feel comfortable with its multimedia features.
Play around first with your multimedia application of choice. Make a practice testimonial with some images. Tinker with the options and settings. The free software is designed for novices, so it should be easy to use. Former students say that a little tinkering goes a long way in making yourself feel comfortable with the project and eager to make a real video.
Put together a description of your commercial. The pros call this the storyboard phase. Walk us through your commercial. Here are some questions if you aren't quite sure how to describe your commercial:
How will you engage your audience and make them want to learn more about your pretend technology? What technique(s) do you plan to use?
Describe the storyline of your commercial. What will the audience see?
Does your commercial have a main character? If so, then please describe it.
Does your commercial have a main event? If so, then please describe it.
Typically, this takes two or three short, snappy paragraphs. The storyline can be a list of images/scenes if that works better than a paragraph. Turn on the creative side of your brain and see what you can come up with.
Collect your images for the commercial. Typically, it takes about 10 images to make a compelling one-minute commercial. You can use original photos from your camera or someone else's pictures from the Internet. Original pictures are great, and Internet graphics will work, too. Pick large images from the Internet since small ones distort and look blurry.
Also, decide on any music or narration that will be part of your video. If you are going to narrate, then use only instrumental music to avoid problems with narration being overwhelmed by lyrics. If you use someone else's music you can run into issues with copyright restrictions. However, for your academic purposes, copyrighted songs are okay for use within our online classroom (if you upload your video to YouTube for easier sharing YouTube might add some advertisements or decline to have it available on mobile devices).
If you are using videos from your camera or from the Internet, then be sure your application can import those video files. Don't wait until the last second. Multimedia can be tricky. You need to make sure things work, especially if you are importing video files. It is not required that you use video files - just images and text and sound are enough for excellent work, but feel free to use video if you know how to use your application.
