In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media. First, select one of the examples of digital media below: The Voice: Integration With Live Television Tale of the Tiger: Customer Service Whirlpool: Cus

M KT 265 Module Four Blog Guidelines and Rubric Overview: The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using WordPress or Blogger . You should paste the link to your blog post in the discussion forum associated with each task. Please review the resources below prior to developing your blog, as needed:  Creating a Free Wordpress Blog —Tutorial for Beginners (15:36)  How to Publish a Blog Post (1:32) Below are some additional resources for improving your blog:  How to Write a Blog Post for Beginners : This article is an introduction to writing blog posts.  Blog Basics: Developing Your Blog : This article examines the purpose of a blog community and how to strengthen and develop that community.  12 Easy Ways to Improve Your Blog : This article examines important elements in developing your own blog.  How to Dr astically Improve Your WordPress Blog's Comments : This article examines how to better engage and manage your online community.  Blogging Best Practices Prompt: In this blog assignment, you will discuss how to meet consumer s’ need s by analyzing digital media. Select one of the examples of digital media below:  The Voice: Integration With Live Television  Tale of the Tiger: Customer Service  Whirlpool: Customer -Driven Social Media After analyzing your chosen example, respond to the following questions:  What was done successfully to meet the wants and needs of the target audience?  How was the social and consumer experience ad dressed? Was this done successfully? Explain.  How were the digital media followers handled?  Is there something that could have been done differently to make that experience more efficient ? Take a look at the company’s current website, major social medi a page, and/or mobile site, if applicable. What is the company doing effectively now? How are ethical engagements in social media helping with effectiveness? If the company is using a mobile application, how does the ap p meet the consumer’s need? Rubric Guidelines for Submission: You should create your blog in WordPress or Blogger and submit a link to it in the discussion forum in Blackboard. Your blog should be written in a professional voice and appropriately formatted for a blog. Any sources cited shou ld cited in APA format. Blog entries must be between 400 and 800 words in length. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more in formation, review these i nstructions . Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Meeting the Wants and Needs Addresses what was done successfully in order to meet the wants and needs of the target audience Insufficiently addresses what was done successfully in order to meet the wants and needs of the target audience Does not address what was done successfully in order to meet the wants and needs of the target audience 20 Social and Consumer Experience Explains how successfully the social and consumer experience was addressed Minimally explains how successfully the social and consumer experience was addressed Does not explain how successfully the social and consumer experience was addressed 20 Digital Media Followers Describes how the followers in digital media were handled Insufficiently describes how the followers in digital media were handled Does not describe how the followers in digital media were handled 20 Efficient Recommends a different approach that can be used to increas e efficiency Recommendation to increase efficiency is lacking in detail Recommendation to increase efficiency is not evident 20 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 20 Total 100% Undergraduate Courses Proficiency Level Conceptual Meaning Value Proficient Performance meets expectations as specified in the outcome or objective. 100% Needs Improvement Performance approaches but does not meet expectations as specified in the outcome or objective. 75% Not Evident Performance is not evident. 0%