Boston Beer Final Strategic Plan

Strategic Plan

Strategic Plan Implementation

The Boston Beer Company is doing quite well in its present operations. It not only earns well in the home country but also in other 30 countries where it exports its beer barrels. The company is having 1, 505 total employees, 8 brands and manage to sell 975 bottles in a single day. In the quarter of 2016, the firm earned $87, 349, 000 on almost 4, 019 barrels and its social connections with the numerous consumers have been increased. This brief analysis demonstrates the firm is doing quite well and is financially strong. For adopting the diversification strategy Boston Beer Company needs to have a strong financial base and good global reputation, the firm holds the strong base for diversification (Bostonbeer.com, 2017).

Objective

The firm must launch its restaurant where fine dining and alcoholic beverage can be incorporated, making Boston Beer Company one of the leading restaurants among the alcoholic beverage providers.

Functional tactics

To meet the requirement goals and functional tactics Boston Beer Company must examine the following:

Food Services

Continuous services are provided when constant feedback is derived from consumers and staff members. In America, there are no chances of finding inferior labor so everything made and served will be of the premium price. The professional chef and the staff preparing the delicious dishes are required to blend the dishes with the beer and hard cider or its tea flavor. The human resource department must be strongly scrutinized the chef and staff culinary education, expertise, and experience prior allowing them to play in the health of consumers where Boston Beer Company reputation is public.

Technology

Boston Beer Company must be popularized through online marketing to make successful broad-based awareness. Social media and blogging where stories of food can be created and reviews by followers can be analyzed to add more advancement in the food quality. The hiring system process can also be incorporated and initiated through the Internet. This process can appeal to the attention of the International Association of Culinary Professionals best chefs. Productivity and data mining will also be utilized, as it will enable the information regarding favorite meal of the season.

Marketing

Boston Beer Company future restaurant business can provide deals that can be enjoyed by the family, friends, and relatives. The public relation can be maintained, as a restaurant is highly needful these days because it serves as a place of connection or networking between people. The bar will be providing beer along with the food so the personality profile of the restaurant is appeal a wide variety of professional generation.

Action Item

The business property can be purchased within 10 days and may require registration so total 15 days. Decorating the theme and setting a personality of the restaurant so that people can connect and interact themselves under the guidance of marketing consultant may take 10 days more. Hiring the employees and taking their demonstration may take 15 to 20 days. Therefore, all together it may take 2 months in getting the restaurant running.

Milestones and Deadlines

Setting an appropriate deadline and corresponding milestones can help the Boston Beer restaurant to accomplish its goals within the desired timeframe. Every employee appointed in the restaurant carries the diverse task, which is part of the restaurant objective. The financial deadline of the current plan will be until the end of 2017 to compare the expectation with the results. The manager and head chef time to time will be asked about the progress made in the initial establishment.

Tasks and Task Ownership

There is no separate team in the Boston Beer Company restaurant, just a team delegating their daily tasks criteria together. Overall Boston Beer Company’s executive managers will supervise their food quality, on marketing efforts, on hiring processes, local managers carries the ownership of responsibility they have to contribute toward the objective of the company’s restaurant legacy.

Resource Allocation

Every single staff in the restaurant plays an important key in meeting the company’s professional objectives. As the food will be of premium quality, all resource allocation will be of high quality. Food decoration, cleanliness, and taste will be a priority and every member will be given those instruments to meet the quality required by the company.

Change is very important for enhancing growth in business because it is not a choice but actually, it is the need of today’s business environment. Change management strategy incorporate steps to appeal and retain the best employees, team players, and their attitude towards the company. The first step is preparing the employees for management, business, and customer demands by making them fully responsible about company’s requirements, implementation benefits to the company and to employees (Kavanagh, & Ashkanasy, 2006). The second step is managing the changes, in this step, employee mentality has to be trained and stretched through viable learning so that they feel flexible about the change occurring in place. The third is the most important step as action results are analyzed and thereafter further changes or corrections are implemented (Fui‐Hoon Nah, Lee‐Shang Lau, & Kuang, 2001).

In the case of opening a new restaurant for the Boston Beer Company, the strategy that will enable some of the employees to adapt to new changes will be providing them extra incentives for their extra effort required. When employee obtain extra incentives for their stretched work design, their self-interest will increase and they will be diligently engaged in the new direction of the company. Further, when the restaurant will be in need of implementing more innovations at work, then again their new target will be carrying some more rewards (Bordia, Hobman, Jones, Gallois, & Callan, 2003).

The restaurant can survived in the midst of heavy competition existing in the USA due to the presence of multinational giants directly or indirectly serving the same need of consumers when it maintains the same quality of service. There should be a proper scorecard maintained at the workplace, which defines what have been achieved and what remains to be accomplished. The significance of the innovation signifies more when there is an elevated competition so, there should be continued adoption of new food item followed by the restaurant (Akrich, Caalon, Latour, & Monaghan, 2002).

Financial Statement, Budget and Breakeven Analysis

The above-mentioned income statement describes the financial conditions that will be expected to be encountered by the Boston Beer Restaurant. If everything in the firm goes according to the planning then there is a growth of income that can be practiced by the restaurant. Based on the above-mentioned forecasted statement the initial amount estimated for investment is $544, 000,000 and to achieve financial growth there should be an increase in the revenues from year to year as compared to its expenses. In a case when a company is not able to surpass its revenues, then there should be at least break-even point to be met by the restaurant (Bostonbeer.com, 2017).

There are diverse types of risk that must be watched out before implementing the strategic plan. Most potential risk can be the response of the consumers not in the favor of restaurant because people may always like to visit the oldest and reputed restaurant in order to spend quality time. This risk is shielded through attaching the well-reputed name of the company that is Boston Beer, restaurant special deals can be provided so that consumers can give at least one visit to the place. It may also happen that restaurant food may not match with the superior value proposition and this can fail the strategic plan this risk can be overcome through testing the food before serving to the actual ultimate consumers (Vogel, & OBrien, 2006; Fabiano, Curro, Reverberi, & Pastorino, 2008).

The strategic plan mentioned seemingly can bring a positive return in favored of the firm due to the prestige enjoyed by the firm. The marketing efforts and advanced technology together have the ability to persuade the consumer toward the restaurant. The estimated financial statement provides guidelines whether the restaurant is in profit or touching the break-even point. Further contingency plans can be adopted to meet the possible risk occurred.

References

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Bostonbeer.com (2017). The Mission. Retrieved from http://www.bostonbeer.com/overview

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