This assignment is designed to help students understand the interrelationships between brand strategy and the communication

Marketing Communication and Brand Strategy Grading Guide

MKT/571 Version 9

This assignment is designed to help students understand the interrelationships between brand strategy and the communication 1

Marketing Communication and Brand Strategy Grading Guide

MKT/571 Version 9

Marketing

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Individual Assignment: Marketing Communication and Brand Strategy Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below: Situational Analysis: Vision , Mission, Strategic objectives, Values Strengths/Weaknesses Competitor’s Strengths/Weaknesses Market Segments Product, Place/Distribution, Promotion, and Price Strategies: Creating a Brand Image Maintaining Brand Image Branding Concerns Promotion/Integrated Marketing Communication Advertising Strategy/Objectives Push and Pull Media Strategy Advertising Execution Public Relations/Strategies
Student must include a measurement of customer loyalty and retention in your strategy document.
The branding strategy and marketing communication plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
		Total Available	Total Earned
			#/7

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			#/3

Assignment Total	#	10	#/10
Additional comments: