SM Part 2

MBA 599 Case Content Guidelines

Use headings (ex: Description of the Firm, Company History). Double space all parts of the case. Conduct research (websites, journals, trade magazines, etc.). Cite it (APA Style is required). Include a references page. Include a title page, running heads, and page numbers.

Company selected for project: Azalea Health, Inc. (Valdosta, Ga)

Project Deliverables

Phase 1 – Modules 1-3 (Outline for Strategic Management Case)

Introduction of the company (limit to a maximum of three single-spaced pages).

o Description of the firm and its products

o Company history (brief history, critical events, competitors, leadership), including strategic

elements of its history

o Vision and mission statement

o Assessment of mission and vision

External assessment

o EFE (External Factor Evaluation ) and CPM (Competitive Profile Matrix) with strategic implications (complete the chart and include ½ page analysis for each matrix)

o Analysis of competitive position, opportunities, and threats (1 pg)

Internal assessment

o IFE (Internal Factor Evaluation) with strategic implications (chart and ½ page analysis)

o Financial ratio analysis with key conclusions and implications for strategic choice (chart and ½ page analysis)

o Overall analysis of internal capabilities and implications for your strategic decisions (1 page)

Phase 2 – Modules 4-6

Internal assessment (continued from Phase 1—include IFE and financial ratios- see previous section on internal assessment)

o Current strategy (brief description of the firm’s current strategies), including current use of

technology (½ page)

o SWOT matrix with strategic implications for the company (chart ½ page)

o BCG matrix with strategic implications for the company (chart ½ page)

o Space or other matrices with strategic implications for the company (chart ½ page)

o Possible strategic alternatives ( ½ page)

o Evaluation of current organizational structure (½ page)

o Recommendation changes (if needed) to the structure, culture (including values), processes,

rewards, or technology ( ½ page)

Phase 3 – Modules 7-8

Strategic analysis, choices, impact, and measurement

o Product-positioning map (chart)

o Evaluation of strategies and objectives to achieve most favorable market position (1/2 page discussion of strategies and objectives—they should be related to the product-positioning map)

o Description of how you would implement your strategies (1/2 page)

o Milestones (steps for each major initiative with their timelines (create a timeline or chart)

o Specific results you want to achieve including market, financial, and product or service goals (1/2 page)

o Financial projection (minimum three years) ½ page

o Presentation with audio – (10-12 slides).

o Executive summary – (3/4 page maximum; it is like an abstract). The summary provides and overview of main points from each section. It is the last thing you’d write.