complete by deadline
Week 4: Career and Company Research
Template and Grading Rubric
This document contains the template you will use to complete this assignment. Be sure to proofread and spell check your work before you submit it.
A grading rubric is also available at the end of this document.
There are TWO parts to the Career and Company Research assignment.
Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish. Hint: For the EMPLOYERS section of the table, make sure you provide information about the company or industry, not the specific position or you. (60 POINTS)
Note: If your one-year, two-year, and/or five-year employers are the same, list an alternate employer. You must have information for three, different employers for this assignment.
GOALS (Recall S.M.A.R.T. goals.) | One-year Goal | Two-year Goal | Five-year Goal |
EMPLOYERS Remember to cite your source(s)! | Employer of Choice for One-year Goal | Employer of Choice for Two-year Goal | Employer of Choice for Five-year Goal |
Name, location(s), contact information | Wells Fargo | Bank of America | Ymca |
Products and/or services | |||
Number of employees | |||
Annual sales/profits/growth for the past year | |||
Potential for growth of the firm or the industry as a whole | |||
Major competitors | |||
Mission and/or vision statement | |||
Reputation |
Part 2: What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will I expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job search possible?) (Minimum 100 words.) (40 points)
In order to achieve my goals, I will . . . |
Grading Rubric: Career and Company Research
Components | Possible Points |
Listed one-, two-, and five-year goals | |
Provided information for three employers |
|
Name, location(s), contact information | |
Products and/or services | |
Number of employees | |
Annual sales/profits/growth for the past year | |
Potential for growth of the firm and the industry as a whole | |
Major competitors | |
Mission and/or vision statement | |
Reputation | |
Citations | |
Developed comprehensive personal marketing plan | 40 |
Point deductions for spelling/grammar errors | 10 |
Total points | 100 |
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