complete by deadline

Week 4: Career and Company Research

Template and Grading Rubric

This document contains the template you will use to complete this assignment. Be sure to proofread and spell check your work before you submit it.

A grading rubric is also available at the end of this document.

There are TWO parts to the Career and Company Research assignment.

Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish. Hint: For the EMPLOYERS section of the table, make sure you provide information about the company or industry, not the specific position or you. (60 POINTS)

Note: If your one-year, two-year, and/or five-year employers are the same, list an alternate employer. You must have information for three, different employers for this assignment.

GOALS

(Recall S.M.A.R.T. goals.)

One-year Goal

Two-year Goal

Five-year Goal

EMPLOYERS

Remember to cite your source(s)!

Employer of Choice for One-year Goal

Employer of Choice for Two-year Goal

Employer of Choice for Five-year Goal

Name, location(s), contact information

Wells Fargo

Bank of America

Ymca

Products and/or services

Number of employees

Annual sales/profits/growth for the past year

Potential for growth of the firm or the industry as a whole

Major competitors

Mission and/or vision statement

Reputation

Part 2: What is your personal marketing strategy; i.e., what do you plan to do to ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will I expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job search possible?) (Minimum 100 words.) (40 points)

In order to achieve my goals, I will . . .

Grading Rubric: Career and Company Research

Components

Possible Points

Listed one-, two-, and five-year goals

Provided information for three employers

 

Name, location(s), contact information

Products and/or services

Number of employees

Annual sales/profits/growth for the past year

Potential for growth of the firm and the industry as a whole

Major competitors

Mission and/or vision statement

Reputation

Citations

Developed comprehensive personal marketing plan

40

Point deductions for spelling/grammar errors

10

Total points

100


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