hotel case analysis

End of Simulation Evaluation of Performance

After the simulation you will write a report that is an evaluation of your company's performance. Your written evaluation and presentation will be judged primarily upon the basis of:

Content and support
Grammar and spelling
Professionalism

YOUR SPECIFIC ASSIGNMENT:
This paper is to be a complete case study analysis of your firm's actions and results. You are to INCLUDE AN EXAMINATION OF YOUR INTENDED STRATEGIC PLANS AS WELL AS YOUR REALIZED RESULTS, plus a thorough discussion evaluating performance; especially deviations from intended plans. Since organizational performance is one of the primary measures of business success, your paper is to include a detailed analysis of the industry (competing firms, environment, etc.) and your hotel's results (financial, marketing, etc.). Lastly, as with any case study analysis, a set of key recommendations for future action is to be included.

I encourage you to include Strategic Management terminology from the text:

 Definition of Strategy, and what makes strategic management "strategic," then offer what your firm identified as the range of topics for strategic decisions
 Your Mental Models of decision-making
 What is Competitive Advantage as a concept, and what is it for your firm?
 A Five Forces analysis of your city
 What business definition you selected (the Who, What, How questions)

What is the final, overall condition of your company in both the short run and the long run? The correctness of your assessment is important. I will also make an assessment and compare my assessment with yours. Specific items that you should also cover (at a minimum; students are strongly encouraged to add advanced analysis beyond this list):

01. Introduction (letter from GM or letter to stockholders, etc.)
02. Assessment of industry environment
03. Intended strategy (initially & any modifications; mental models) - use textbook if helpful
04. Realized strategy (summary report of what the strategy became)
05. Any deviation in strategy (difference between realized and intended)
06. Strengths and weaknesses of your firm - full SWOT analysis (current status)
07. Financial condition; include at least the following 26-month data in graph format:

Graph A. Monthly Total Revenue & Net Income
Graph B. Rooms Department Total Revenue & Net Income
Graph C. F&B Department Total Revenue & Net Income
Graph D. Other Department Total Revenue & Net Income
Graph E. Overall ROE & ROS
Graph F. Occupancy Rate & ADR
Graph G. ADR & REVPAR
Graph H. Occupancy Rate & Capital Spending

* Critical Note: just presenting and describing the graphs is not enough; discuss what the graphs reveal and the implication(s) for your firm.

08. Marketing, sales and pricing activities and effectiveness
09. Physical property condition (quality) - include renovations made and current status
10. Cost control - including but not limited to: budgets, advertising, wages, fees, etc.
11. Impacts of your decisions on human beings (employees, customers, the community and stockholders, each other, etc.)
12. KEY: Strategic recommendations for the new, incoming management team that are thoughtful, specific, detailed and clearly supported by information previously presented in the analysis. You may want to include corporate strategy concepts from Chapter 9 if applicable. This section is of highest importance as it acts as a blueprint for in the incoming management team.
13. Overall conclusion
14. Any appendices
15. Team $1,000 split form

Some industry statistics that might be helpful:

Lodging - Corporate Average Financial Ratios
Return on Sales (ROS)	9.54%
Return on Assets (ROA)	4.24%
Return on Net Worth	11.19%
Quick Ratio	0.80
Current Ratio	1.20
Inventory Turnover	37.65 times
Assets to Sales	2.25%
Total Liabilities to Net Worth	1.64 times

Food Services - Corporate Average Financial Ratios
Return on Sales (ROS)	5.95%
Return on Assets (ROA)	9.68%
Return on Net Worth	21.92%
Quick Ratio	0.72
Current Ratio	1.02
Inventory Turnover	57.48 times
Assets to Sales	0.61%
Total Liabilities to Net Worth	1.27 times

Team Evaluation

This page to be printed and submitted with the final report

EVALUATION OF SELF AND GROUP MEMBERS

I indicated earlier in the term that you would evaluate your own contributions and the contributions of your group members. Your group has been awarded 1,000 simulation dollars for all of the work performed this quarter. I want you to decide how to split the $1,000 according to the value of each member's contribution to the group's activities and success. How willing is each company member to honestly talk about perceived differences in performance, to conduct analysis? Do you want someone to ride your coattails? This evaluation allows you to take care of the unfinished business of individual quality of contribution and fairness.

Your group should consider
such things as:

1. Attendance for outside-of-class group meetings
2. Preparation for all group meetings
3. Initiative and willingness to accept tasks and follow through
4. Dependability and attention to detail
5. Commitment to group harmony and cohesiveness; tact
6. Understanding rules and relationships in the simulation
7. Writing and editing management reports
8. Creativity of suggested ideas
9. Overall quantity of input and analysis
10. Enthusiasm and commitment
11. Willingness to give, to sacrifice for the good of the group

You must include a written justification regarding the division of the $1,000 only if it deviates from an even split. I also want all of the group members to sign this document next to their name and cash award. Turn in only one of these forms per group.

Print Name	$ Amount	Signature
1.		Signed:
2.		Signed
3.		Signed:
4.		Signed:
5.		Signed:
6.		Signed:
Total =	$1,000.00	[Submit with final paper]

Team #: ____________________________

Hotel Name: ________________________________