hotel case analysis
| Section Number | Who is in Charge | Section | Details | Estimated Lenght |
| Introduction (letter from GM or letter to stockholders, etc.) | ||||
| Zhi | Assessment of industry environment | Backround on hotel industry and Jefferon (where the hotel is located) This information can be found in backround document located in hots | 1 1/2 Page (Half for hotel industry and half for backround on Jefferson and then bring the two points together in the last half | |
| 2a | Hotel Industry | What does it look like, and describe/intro the different segments | ||
| 2b | Jefferson as a whole | Given backround on Jefferson | ||
| 2c | - | Jefferson's hotel industry | Make graphs that compares hotesl in Jefferson to one another based on year three results | |
| Zhi | Intended strategy (initially & any modifications; mental models) - use textbook if helpful | ☑ Definition of Strategy, and what makes strategic management "strategic," then offer what your firm identified as the range of topics for strategic decisions ☑ Your Mental Models of decision-making ☑ What is Competitive Advantage as a concept, and what is it for your firm? ☑ A Five Forces analysis of your city ☑ What business definition you selected (the Who, What, How questions) | 1/2 page to 3/4 of page | |
| Realized strategy (summary report of what the strategy became)/ Any deviation in strategy (difference between realized and intended) | For each year do a review of some of the main strategies used and how they helped us to improve or put us behind. Should provide a good overview for techniques used in the simulation. Use Ali's decesion tracker. Include a graph of rev par or occupany to drive home points | Each year should be one page and sould be a good recap of overall simulation | ||
| 4a | Year 1 | |||
| 4b | Year 2 | |||
| 4c | Year 3 | |||
| D | Strengths and weaknesses of your firm - full SWOT analysis (current status) | Done as four boxes; fit on one page | ||
| D | Financial condition; include at least the following 26-month data in graph format: | Critical Note: just presenting and describing the graphs is not enough; discuss what the graphs reveal and the implication(s) for your firm. | Multiple pages, organize by section with comments briefly describing the graphs | |
| 6a | Graph A. Monthly Total Revenue & Net Income | |||
| 6b | Graph B. Rooms Department Total Revenue & Net Income | |||
| 6c | Graph C. F&B Department Total Revenue & Net Income | |||
| 6d | Graph D. Other Department Total Revenue & Net Income | |||
| 6e | Graph E. Overall ROE & ROS | |||
| 6f | Graph F. Occupancy Rate & ADR | |||
| 6g | Graph G. ADR & REVPAR | |||
| 6h | Graph H. Occupancy Rate & Capital Spending | |||
| Marketing, sales and pricing activities and effectiveness | Review any decesions that are made inside HOTS document | 1 page- review advertising and how this changes through out the simulation | ||
| 7a | - | Changes in Advertising | How did this change over time, and what helped and what did not ; make a graph and use an example of one of the advertising spends and discuss how this is related to overall spend on advertising | |
| Zhi | Physical property condition (quality) - include renovations made and current status | Review any decesions that are made inside HOTS document; also go in depth about why these decesions were made and how they benefited the overall operation | 3/4 page; graph detailing spend on renovation | |
| A | Cost control - including but not limited to: budgets, advertising, wages, fees, etc. | What decesions did we make that impacted how we moved forward. Talk about paying dividends and the choice to take on the loan for the franchise | 3/4 page; include graph | |
| 10 | Zhi | Impacts of your decisions on human beings (employees, customers, the community and stockholders, each other, etc.) | Make some of this up; partnered with some of the hots decesion making | 1/2 page |
| 11 | D | Impact of Franchise Position | Discuss why we choose Curio, what did this brand bring in terms of notability to our hotel, pull some data from Hilton | 1/2-3/4 |
| 12 | A | KEY: Strategic recommendations for the new, incoming management team that are thoughtful, specific, detailed and clearly supported by information previously presented in the analysis. | You may want to include corporate strategy concepts from Chapter 9 if applicable. This section is of highest importance as it acts as a blueprint for in the incoming management team. | 1-2 pages; overview the entire simulation and how this can be used as a plan moving forward |
| 12a | What did you do well | |||
| 12b | What would you do differently | |||
| 12c | What would steps would you use moving forward? | |||
| 13 | D | Overall conclusion | Acts a a close to the presentation,thank for time | 1/2 page to 3/4 page |
| ALL | Any appendices | |||
| ALL | 15. Team $1,000 split form |
