hotel case analysis
Oceanside Inn
September - Week 36-39:
Rates
Generally stay the same
Increased prices during projected peak traffic times based on local events calendar
Added disc for no breakfast and noncancellable
F&B
Decreased price because of bad reviews
Staff
Added conference staff
Training
Added conference training
Decreased other numbers
Advertising
Kept the same for the most part
Added extra campaign for peak times
Extra Facilities
Conference center under construction
RevMgt, EMS, Refurbish, Guest Comfort, Finance
No changes
October - Week 40-43:
Rates
Generally stay the same
Increased prices during projected peak traffic times based on local events calendar
Added 5% disc for non-cancellable
Need to determine conference rate for next month and going forward
RevMgt
Made adjustments to late bookings section
Advertising
Kept the same for the most part
Added 4th campaign for weekday week 43 for political conference in town
EMS
Added level 3 Water Usage Reduction - Gardens and Landscaping at a capital cost of $5,056 and gives water saving of 7%
Refurbish
Bar to level 2, “New decorative scheme. Replace carpets, curtains, linen, light fittings, deep clean other furnishings. Paint woodwork and ceilings, wallpaper walls.” costing $12,161
Front desk level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”
Extra Facilities
Conference center still under construction
F&B, Staff, Training, Guest Comfort, Finance
No changes
Other notes
Should we do anything with finance? Possible small payments
Refurbishment of more spaces, restaurant, rooms
Cutting staff entering slower months
November - Week 44-48:
Rates
Rate were lowered overall, kept w/d higher because of events and more traffic during the weekdays
Added $70 rate for conferences
RevMgt
Changed to “If less than 40%, charge 60%”
Everything else remained the same
F&B
No change
Staff
Decreased hotel services by 2, conference staff by 1, and others by 1
Training
No change
Advertising
Removed web designer and PR agency
EMS
Refurbish
Restaurant level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”
Guest Comfort
No change
Extra Facilities
No change
Finance
No change
December - Week 49-52:
Rates
Rate were increased by $15
RevMgt
No change
F&B
No change
Staff
Decreased Hotel Services to 10, F&B to 8, Front Desk to 7,
Training
No change
Advertising
Added campaign D for Conferences W51
EMS
No change
Refurbish
Rooms level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”
Guest Comfort
No change
Extra Facilities
No change, conference center should be completed this month W51
Finance
No change
January - Week 53-56:
Rates
Increased
RevMgt
Adjusted so at lower occupancy there is a higher discount
F&B
Increased meal price to $35
Staff
No change
Training
No change
Advertising
No change
EMS
No change
Refurbish
Level 1 Front Desk
Guest Comfort
No change
Extra Facilities
No change
Finance
No change
February - Week 57-61:
Rates
Increased group rate from $70 to $90 (not shown on tracker)
RevMgt
No change
F&B
No change
Staff
No change
Training
No change
Advertising
Changed campaign C to Conference and Sunday Paper $2000
EMS
Added Water Usage Reduction - Flow Control Devices – Showers and Taps
Capital cost - $61 per room = $7,613
Refurbish
No change
Guest Comfort
No change
Extra Facilities
No change
Finance
Payment of $6,920
March - Week 62-65:
Rates
No change
RevMgt
No change
F&B
Increase to $36
Staff
No change
Training
No change
Advertising
Weekday room Sunday News
EMS
No change
Refurbish
No change
Guest Comfort
No change
Extra Facilities
Starting Installation of Second Bar, projected completion week 73
Finance
No change
April - Week 66-69:
Rates
No change
RevMgt
25/50, 50/70, 80/95
F&B
No change
Staff
Added 1 Front Desk and 1 Others staff
Training
No change
Advertising
No change
EMS
No change
Refurbish
No change
Guest Comfort
No change
Extra Facilities
Second Bar, projected completion week 73
Finance
$4000 payment
May - Week 70-74:
Rates
Increased group rate to $110
RevMgt
40/50, 65/70, 80/100
F&B
No change
Staff
Added 2 F&B staff
Training
No change
Advertising
Campaign D added, Local weekly news Wk4 Weekday room $550
EMS
No change
Refurbish
No change
Guest Comfort
Complimentary item level 3 to lv 4
Extra Facilities
No change
Finance
$6000 payment
June - Week 75-78:
Rates
No change
RevMgt
40/50, 65/70, 80/100
F&B
No change
Staff
No change
Training
No change
Advertising
Adjusted costs based on user guide, increased for summer months
EMS
No change
Refurbish
Restaurant level 1
Guest Comfort
No change
Extra Facilities
No change
Finance
No change
July - Week 79-82:
Rates
RevMgt
F&B
No change
Staff
No change
Training
No change
Advertising
EMS
No change
Refurbish
Guest Comfort
No change
Extra Facilities
No change
Finance
No change