hotel case analysis

Oceanside Inn

September - Week 36-39:

• Rates

  • Generally stay the same

  • Increased prices during projected peak traffic times based on local events calendar

  • Added disc for no breakfast and noncancellable

• F&B

  • Decreased price because of bad reviews

• Staff

  • Added conference staff

• Training

  • Added conference training

  • Decreased other numbers

• Advertising

  • Kept the same for the most part

  • Added extra campaign for peak times

• Extra Facilities

  • Conference center under construction

• RevMgt, EMS, Refurbish, Guest Comfort, Finance

  • No changes

October - Week 40-43:

• Rates

  • Generally stay the same

  • Increased prices during projected peak traffic times based on local events calendar

  • Added 5% disc for non-cancellable

  • Need to determine conference rate for next month and going forward

• RevMgt

  • Made adjustments to late bookings section

• Advertising

  • Kept the same for the most part

  • Added 4th campaign for weekday week 43 for political conference in town

• EMS

  • Added level 3 Water Usage Reduction - Gardens and Landscaping at a capital cost of $5,056 and gives water saving of 7%

• Refurbish

  • Bar to level 2,  “New decorative scheme. Replace carpets, curtains, linen, light fittings, deep clean other furnishings. Paint woodwork and ceilings, wallpaper walls.” costing $12,161

  • Front desk level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”

• Extra Facilities

  • Conference center still under construction

• F&B, Staff, Training, Guest Comfort, Finance

  • No changes

• Other notes

  • Should we do anything with finance? Possible small payments

  • Refurbishment of more spaces, restaurant, rooms

  • Cutting staff entering slower months

November - Week 44-48:

• Rates

  • Rate were lowered overall, kept w/d higher because of events and more traffic during the weekdays

  • Added $70 rate for conferences

• RevMgt

  • Changed to “If less than 40%, charge 60%”

  • Everything else remained the same

• F&B

  • No change

• Staff

  • Decreased hotel services by 2, conference staff by 1, and others by 1

• Training

  • No change

• Advertising

  • Removed web designer and PR agency

• EMS

  •  

• Refurbish

  • Restaurant level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”

• Guest Comfort

  • No change

• Extra Facilities

  • No change

• Finance

  • No change

December - Week 49-52:

• Rates

  • Rate were increased by $15

• RevMgt

  • No change

• F&B

  • No change

• Staff

  • Decreased Hotel Services to 10, F&B to 8, Front Desk to 7,

• Training

  • No change

• Advertising

  • Added campaign D for Conferences W51

• EMS

  • No change

• Refurbish

  • Rooms level 1, “General spring cleaning, painting woodwork and ceiling, wallpaper walls, deep cleaning of furnishings.”

• Guest Comfort

  • No change

• Extra Facilities

  • No change, conference center should be completed this month W51

• Finance

  • No change

January - Week 53-56:

• Rates

  • Increased

• RevMgt

  • Adjusted so at lower occupancy there is a higher discount

• F&B

  • Increased meal price to $35

• Staff

  • No change

• Training

  • No change

• Advertising

  • No change

• EMS

  • No change

• Refurbish

  • Level 1 Front Desk

• Guest Comfort

  • No change

• Extra Facilities

  • No change

• Finance

  • No change

February - Week 57-61:

• Rates

  • Increased group rate from $70 to $90 (not shown on tracker)

• RevMgt

  • No change

• F&B

  • No change

• Staff

  • No change

• Training

  • No change

• Advertising

  • Changed campaign C to Conference and Sunday Paper $2000

• EMS

  • Added Water Usage Reduction - Flow Control Devices – Showers and Taps

  • Capital cost - $61 per room = $7,613

• Refurbish

  • No change

• Guest Comfort

  • No change

• Extra Facilities

  • No change

• Finance

  • Payment of $6,920

March - Week 62-65:

• Rates

  • No change

• RevMgt

  • No change

• F&B

  • Increase to $36

• Staff

  • No change

• Training

  • No change

• Advertising

  • Weekday room Sunday News

• EMS

  • No change

• Refurbish

  • No change

• Guest Comfort

  • No change

• Extra Facilities

  • Starting Installation of Second Bar, projected completion week 73

• Finance

  • No change

April - Week 66-69:

• Rates

  • No change

• RevMgt

  • 25/50, 50/70, 80/95

• F&B

  • No change

• Staff

  • Added 1 Front Desk and 1 Others staff

• Training

  • No change

• Advertising

  • No change

• EMS

  • No change

• Refurbish

  • No change

• Guest Comfort

  • No change

• Extra Facilities

  • Second Bar, projected completion week 73

• Finance

  • $4000 payment

May - Week 70-74:

• Rates

  • Increased group rate to $110

• RevMgt

  • 40/50, 65/70, 80/100

• F&B

  • No change

• Staff

  • Added 2 F&B staff

• Training

  • No change

• Advertising

  • Campaign D added, Local weekly news Wk4 Weekday room $550

• EMS

  • No change

• Refurbish

  • No change

• Guest Comfort

  • Complimentary item level 3 to lv 4

• Extra Facilities

  • No change

• Finance

  • $6000 payment

June - Week 75-78:

• Rates

  • No change

• RevMgt

  • 40/50, 65/70, 80/100

• F&B

  • No change

• Staff

  • No change

• Training

  • No change

• Advertising

  • Adjusted costs based on user guide, increased for summer months

• EMS

  • No change

• Refurbish

  • Restaurant level 1

• Guest Comfort

  • No change

• Extra Facilities

  • No change

• Finance

  • No change

July - Week 79-82:

• Rates

  •  

• RevMgt

  •  

• F&B

  • No change

• Staff

  • No change

• Training

  • No change

• Advertising

  •  

• EMS

  • No change

• Refurbish

  •  

• Guest Comfort

  • No change

• Extra Facilities

  • No change

• Finance

  • No change