Powerpoint

Purpose:  This assignment is the first of three assignments.  You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. 

Monitoring competitors’ performance is a key aspect of performing an external environment analysis.  This assignment provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).

Instructions:

NOTE:  (You are held accountable for in-text citations and an associated reference list). 

 

Step 1:  Preparation for the Assignment

 

Before you begin to create the PowerPoint, read the following requirements that will help you meet the writing and APA requirements

Contractions are not used in business writing, so do not use them in this assignment. 

  • You are expected to paraphrase and NOT use direct quotes.  

  • In completing this assignment, you are required to support reasoning or conclusions using in-text citations using page or paragraph numbers and a reference list.  Note that that both in-text citation and reference list are required.

  • No books are allowed other than the course eBook.

 

Step 2:  How to Set Up the PowerPoint Presentation

 

Create a PowerPoint PresentationThe final product will be no longer than 20 slides including the title page and reference pageYou will use the note section of the PowerPoint to discuss, explain and support the reasoning and conclusions for the information presented in each slide.  The expectation is that what is presented is more than a few sentences.

 

Step 3:  External Analysis

After reading the course material in the first three weeks, you will perform an external analysis on:

  • Sun Power [SPWR]  

 

Focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in a SWOT, five Forces, PESTEL, EFE, and CPM.

Step 4: Complete an External Environmental Analysis:

Use tools, concepts and information from your own research to perform an external analysis of the company’s environment.  Include the following:

  • Company overview

  • Industry analysis

  • Competitive analysis:  [Use the company’s closest competitors plus the selected company.] 

  • Techniques Analysis:  PESTEL, Five Forces, OT from SWOT, EFE, and CPM.   

  • Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.

  • Utilize the Notes section to support each slide

 

Step 5:  Using the grading rubric, ensure all required elements are represented in the presentation.

 

Step 6: Proofread for organization, spelling, and grammar and completeness.