Course Project - Final Deliverable

INFORMATION SYSTEM 6





MovieFlix Information System

Student’s Name

University

MovieFlix Information System

Proper utilization of modern technology can enable your organization to achieve a good competitive advantage in the market. Technology solves most of the organization problems and makes the activities to be conducted effectively and efficiently. In this paper, I will recommend a technological system for MovieFlix that will ensure they are operating effective and it solves most of the problems in the organization. I will provide the cost for the system and how it will help in increasing revenue in the organization.

MovieFlix needs a technology system that will enable them to manage the online activities and other managerial activities in order to enhance and strategize the opportunities and threats that are were found in the SWOT analysis. The HubSpot is an online management system that enables the organization to manage and strategize most of the activities under one control unit. The HubSpot management system will enable MovieFlix to a platform to manage the marketing, sales and customer relation which one of the core activities of enabling growth and efficiency within the organization (Jefferson & Tanton, 2013). This will be a better option for MovieFlix as the opportunity for growth and expansion rely majorly on the internet platform as provide in the analysis.

HubSpot will facilitate the international growth and enable the organization to handle or manage the ethical principles and other related problems with ease. Due to the proper management strategy provided by the system, MovieFlix will be able to provide proper customer services with efficiency leading to achievement of a good competitive advantaged in the market.

The system initial cost will range from $300 to $1,500 per month depending on the data growth capacities in the organization. The system will facilitate or enhance MovieFlix process as provided by previous analysis the internet or online market is a major tool that will enable the organization to enter in to new markets if properly implemented (Steenburgh, Avery & Dahod, 2009).

HubSpot will enable efficiency and cost effective platform that will enable the organization to increase its profitability level. Proper management system as provided by this technology will enable the organization to provide better online services to the customer enabling conveniences and proper feedback responses leading to winning of customer loyalty and attracting new clients (Jefferson & Tanton, 2013). The system will also monitor most of the ethical guidelines for the organization preventing it from negative attacks with lead to development of a good public image. This will definitely lead to attraction of new customers hence increase in organization revenues.

On the other hand the system will enable the organization to utilize fewer workforces hence saving some extra cost of operation that will directly increase the profitability levels (Steenburgh, Avery & Dahod, 2009). As a result of the system being in a position to monitor all services under one platform provide the organization with a proper opportunity to develop new potential services that will improve the customer experiences leading to expansion process as well as increase in profitability levels (Jefferson & Tanton, 2013). HubSpot will tend to reduce the operation cost which means that MovieFlix can adjust their prices fairly for both the competitors and the customers which is one of the strategies to sustain the cost leadership concept in the market. The synchronization that the system will provide with other organization activities will enable the managers to monitor the activities effectively gather information that can be used to formulate strategic decision for MovieFlix.


References

Jefferson, S., & Tanton, S. (2013). Valuable content marketing: How to make quality content the key to your business success. Kogan Page Publishers.

Steenburgh, T. J., Avery, J., & Dahod, N. (2009). HubSpot: Inbound Marketing and Web 2.0.