See Description Final Business Plan
Smartphone Repair & Repair Service Company Technology Installation 9
Smartphone Repair & Repair Service Company Technology Installation
Student Name
Institution
Smartphone Repair & Repair Service Company Technology Installation
To improve the operation and performance of a given business organization requires a lot of energy from the managing body to the organization. This is because the increase in performance entails establishment of new managerial skills that are associated with the business activities of the organization. The managers need to establish new appropriate strategies that include marketing, production and competitive techniques to enhance high performances in the organizations involved. Therefore, for the Smartphone Repair & Repair Service Company to improve its business performance it must consider several strategies that will have to affect the normal operations in the organization (Beal, 2013). This greatly will focus on the technological aspect use in the organization and the initiatives that will be established.
This Smartphone Repair & Repair Service Company normally deals with several services that entail repairing of different types of Smartphone that have undergone damages such that they cannot operate to consumers’ satisfactions. Therefore, the services engaged in the organization will have to undergo some changes when establishing an appropriate initiative for improving the business performances. This new initiative to be implemented in the organization will involve change in both internal and external business environment to Smartphone Repair & Repair Service Company. The external changes to be observed involves the competitive and marketing where this new initiative will establish an efficient strategy for improving the marketing of the service and reducing competition from similar organizations such as Samsung Phones Repair Company (Beal, 2013). In the internal environment, the changes to be involved entail change in the employees’ education standards and the technologies involved for repairing services to these damaged phones.
This new initiative will affect the business operations and the aspects mentioned above in the following ways. In the internal business environment, the machinery equipment will be changed and be updated to more recent modern technologies that help in servicing the phones. This new technology will involve new services to the external environment such that this machinery will easily identify the problems associated with consumers’ phones. This will help the personnel involved to repair and fix the issues of the phones faster than using the manual way currently used that takes longer period about three hours. This will change the operation of the business organization such that the services will be faster and the rate of servicing of the phones will increase. In so doing, the popularity of this Smartphone Repair & Repair Service Company will increases and the company will attract more customers from far regions with similar problems in their phones (Drummond, Ensor & Ashford, 2010). Therefore, this initiative will improve the marketing tactic of the organization and this will change the operation of the organization. Since the number of customers will increase in this organization, there will be need for more employees to be allocated the jobs of servicing these phones. This will help in repairing the large number of phones brought by the increased number of customers to this organization.
However, this action of implementing new technologies in the organization will have to come with new initiative that will affect the employees in the internal business environment. This is because new technology installment requires some extra new skills for the operation of this new machinery in the organization. Since the employees may not have enough skills to operate this machinery, they will have to undergo training on how to use and operate these machines. The organization will have to establish a schedule on induction and usage of this new machinery with high technological efficiency. Beside this, the new employees to be employed in the organization will be required to have enough skills in terms of their educational qualifications and other skills associated with Smartphone usage and repair. The education of these new employees will be associated with also IT technology.
Nevertheless, the technology involved with this new initiative will include use of new machines for fixing the broken phone screens, diagnosing the internal and the phones, motherboard to identify several problems that are associated with these phones, new social media technologies that will enhance online marketing and delivery of the repaired phones in the desired destination of the customers’ residences. The machinery equipment that serves to replace and fix the broken screens of the Smartphone will be so important in this Smartphone Repair & Repair Service Company. This is because most of the customers have registered high number of such issues and when it comes to fix these screens, it takes a lot of time when we use manual methods to fix them. Therefore, this usage of new technology in the screen fixing will help a great deal in saving time for the customers in waiting for the phones to be fixed. On the other hand, the technological equipment and machinery that works to diagnose the problems in the phone’s motherboard will also provide faster services in the repairing process. This is because the manual methods of identifying the problems in the phone may require more time such that some instances may take more than a day just to identify the problems (Drummond, Ensor & Ashford, 2010).
With this new strategy of the technology, the machines will be able to identify the specific regions in the phones’ motherboard that have problems to help enhance faster repair. Therefore, this will solve the issue that customers have to wait for long before their phones are repaired and they will have to wait only for some minutes or rather hours (Karami, 2016). Such motherboard problems results when the phones have broken when they fell by an accident, when the phone come to contact with water, electrical shorts and internal organizations of the functional unit inside these phones. The final technology will enhance improvement in the marketing of the Smartphone Repair & Repair Service Company services to the wide market region. This entails use of social media platforms and other media to advertise and sell their services. This includes establishing an effective websites where the customers may enquire about the available services and repair materials present in the involved period. Additionally, the customers may send their phones as parcels from far regions and pay for the services with the online means and afterwards they are delivered with their phones after they have been repaired through use of parcel transportation (Fidelman, 2014). This is will convenience the customers such that they have trust and they do not need to travel to the organization premises to receive these repair services. Therefore, these three technological services : installing machinery to diagnose phone problems especially in the motherboard, the machine technology that helps in fixing and replacing the phone screens and incorporating new online marketing techniques will provide an efficient business operational environment as far as phone repair services are concerned.
Moreover, the most appropriate technological equipment in the Smartphone Repair & Repair Service Company will be the use of online marketing techniques. This is because it enhances convenient methods of customer service provided. Many customers have Smartphone with a variety of problems and that they require phone repair services. The problem is that they have difficulties the in scheduling for free time to take their phones for repair services since most are busy and they do not have free time (Drummond, Ensor & Ashford, 2010). Again, some have no knowledge about where to get such services that involve their phones especially the China Smartphone accessories (Karami, 2016). However, this online marketing will help to create awareness to large population in identifying the right place to take their phones for repair. This will be efficient because most teenagers and youth are fond of engaging in social media platforms and it is easy for them to access such information concerning this company. Those ones who may have difficulties in accessing time for taking their phones to repair may have to contact the customer relations of the Smartphone Repair & Repair Service Company in the online platform. They will be able to communicate and pay for the services they need for their phones and afterwards collect the phones when delivered as parcels from the company (Burns, 2010). This aspect will also help to reduce competition from other phone repairing phones such as the Apple Company and the Samsung Company. In addition, this will serve to ensure the services meet customers’ needs. This is because they will have to wait for short duration when their phones are being serviced and they do not have to come to the premises for them to receive the services.
Beside this, the company needs to establish appropriate policies that will apply to this new technological initiative. The policies will involve the implementation of this new technology in the services involved. The policies include the use of new and standard technological equipment alongside new skills among the employees. This policy will help in the employment of new employees in the organization such that they must have the relevant skills and educational qualifications to help them operate the machineries. Therefore, this policy of ensuring the employees have qualified skills is an important aspect in improving the services of the organization. On the other hand, the policy of maintain new machinery that are relevant to the current services in the organization. This will help to improve the high quality and quantity of the services provided by the organization. Maintaining this technological machinery policy is an important aspect to the ensuring trust and popularity of the Smartphone Repair & Repair Service Company (Burns, 2010). This maintenance will ensure the services are appropriate and relevant to the customers.
References
Beal, V. (2013). Small Business Mobile Marketing Strategies That Work. Retrieved from Small Business Computing.
Burns, P. (2010). Entrepreneurship and Small Business: Start-up. Growth and Maturity. Palgrave Macmillan.
Drummond, G., Ensor, J., & Ashford, R. (2010). Strategic Marketing (P. 251). Routledge.
Fidelman, M. (2014). 8 Cutting-Edge Marketing Tactics That Work Better Than Facebook Ads. Retrieved from Forbes.
Karami, A. (2016). Strategy Formulation in Entrepreneurial Firms. Routledge.
