See Description Final Business Plan
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
| Points: 360 | Assignment 4: Written Business Plan and Presentation | |||
| Criteria | Unacceptable Below 70% F | Fair 70-79% C | Proficient 80-89% B | Exemplary 90-100% A |
| Section 1: Written Business Plan | ||||
| 1. Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan. | Did not submit or incompletely wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan. | Partially wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan. | Satisfactorily wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan. | Thoroughly wrote a three to four (3-4) page executive summary in which you provide a high- level technical overview of your business plan. |
| 2a. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. Weight: 5% | Did not submit or incompletely combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. | Partially combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. | Satisfactorily combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. | Thoroughly combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part I of your business plan – Your business vision including business opportunities, business model, and feasibility analysis. |
| 2b. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. Weight: 5% | Did not submit or incompletely combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. | Partially combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. | Satisfactorily combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. | Thoroughly combined all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address Part II of your business plan – Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report. |
| 2c. Combine all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – Business initiative and technology including business initiative, technologies, and technology policies. Weight: 5% | Did not submit or incompletely combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies. | Partially combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies. | Satisfactorily combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and technology including business initiative, technologies, and technology policies. | Thoroughly combined all previous documentation into one document that will serve as the statement of work for the business plan where you address Part III of your business plan – business initiative and Technology including business initiative, technologies, and technology policies. |
| 3a. Provide a conclusion and recommendations in which you analyze the new business opportunity and the strategies undertaken to support this business initiative for the company. | Did not submit or incompletely provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company. | Partially provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company. | Satisfactorily provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company. | Thoroughly provided a conclusion and recommendations in which you analyzed the new business opportunity and the strategies undertaken to support this business initiative for the company. |
| 3b. Provide a conclusion and recommendations in which you assess the benefits and explain the potential business growth of the new product or service. Weight: 10% | Did not submit or incompletely provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service. | Partially provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service. | Satisfactorily provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service. | Thoroughly provided a conclusion and recommendations in which you assessed the benefits and explained the potential business growth of the new product or service. |
| 3c. Provide a conclusion and recommendations in which you determine which aspects of your corporate culture will help make the company successful in your approach. Support the response. Weight: 10% | Did not submit or incompletely provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Did not submit or incompletely supported the response. | Partially provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Partially supported the response. | Satisfactorily provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Satisfactorily supported the response. | Thoroughly provided a conclusion and recommendations in which you determined which aspects of your corporate culture will help make the company successful in your approach. Thoroughly supported the response. |
| 3d. Provide a conclusion and recommendations in which you develop a set of recommendations for the company which justify why the management team should consider this new business strategy. Weight: 10% | Did not submit or incompletely provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy. | Partially provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy. | Satisfactorily provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy. | Thoroughly provided a conclusion and recommendations in which you developed a set of recommendations for the company which justified why the management team should consider this new business strategy. |
| Section 2: Business Plan PowerPoint Presentation | ||||
| 4a. Create a nine to twelve (9-12) slide PowerPoint presentation in which you illustrate all major points of your business plan. Weight: 5% | Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan. | Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan. | Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan. | Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you illustrated all major points of your business plan. |
| 4b. Create a nine to twelve (9-12) slide PowerPoint presentation in which you provide a rationale for each major point of your business plan and justify why this venture should be undertaken. | Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken. | Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken. | Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken. | Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you provided a rationale for each major point of your business plan and justified why this venture should be undertaken. |
| 4c. Create a nine to twelve (9-12) slide PowerPoint presentation in which you provide one (1) summary slide of the conclusion and recommendations. Weight: 5% | Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations. | Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations. | Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations. | Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you provided one (1) summary slide of the conclusion and recommendations. |
| 4d. Create a nine to twelve (9-12) slide PowerPoint presentation in which you create bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. Weight: 5% | Did not submit or incompletely created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. | Partially created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. | Satisfactorily created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. | Thoroughly created a nine to twelve (9-12) slide PowerPoint presentation in which you created bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. |
| 5. Clarity, writing mechanics, and formatting requirements Weight: 10% | More than 6 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |
