Marketing Report for Business - Explain about the current scenario or your own workplace if you are choosing that for this assessment.

Marketing Report for Business - Explain about the current scenario or your own workplace if you are choosing that for this assessment. 1

BSBMKG414

Undertake Marketing Activities

PROJECT TASK TEMPLATE

Student Name:

Student ID:

Trainer:

Date:

Declaration of Authenticity:

The above named student, confirm that by submitting, or causing the attached assignment to be submitted, to Lonsdale Institute Pty Ltd, I have not plagiarised any other person’s work in the assignment except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. I do understand and accept the consequences of academic misconduct according to Lonsdale’s Policies and Procedures

Marketing Report for Business

Business (description of the business)

Explain about the current scenario or your own workplace if you are choosing that for this assessment

SECTION A

Identify any problems with Business current marketing activities (List down the problems with the current situation of the business)

Previous/Current marketing activity	Effectiveness- Reasons

Identify CMR’s/(Business) target market

Target Market and characteristics
Who is the key target Customer?
Demographic characteristics	Age: Gender: Income:
Where does the client come from?	 Local  Regional  National
Psychographic characteristics	Social class: Lifestyle: Values:
Benefits sought by the client	 Safety  Performance  Aesthetics  Social  Economic

Plan new marketing activities for Business (Remember 4ps of Marketing – Product, Price, Place, Promotion, Examples like takeaway menus, Brochures, loyalty cards, online media, other advertisements , changes in prices, introducing different menu items, etc)

New Marketing Activities	Explanations

What are the expected outcomes of these marketing activities? Use SMART strategy

MARKETING GOALS – S.M.A.R.T

EXAMPLE ONLY.

- To increase the awareness of the new product/service among the 10 to 14 year olds

- To attract 5000 people on the open day of the business

SECTION B

Determine required resources (Human Resources, Technical, Physical and any other resources) to implement the marketing activities and how will you monitor these activities

RESOURCE REQUIREMENTS
MARKETING ACTIVITIES	PERSONNEL REQUIRED	RESOURCES REQUIRED	BUDGET	MEASURE OF SUCCESS (MONITOR)
Example: Print Media –local newspaper	Personal Assistant to arrange media briefing and/or press release to three local newspapers	Press Releases	$ 2,000.00	Number of impressions - 10000










TOTAL			$

Create an action plan, timeline or Gantt chart.. This should include all the marketing activities. It is recommended that you use a GANTT chart to do this. You may use the template below or use http://smartsheet.com or MS Excel to make your GANTT chart

GANTT CHART FOR MARKETING - CMR

Marketing Activities

Person(s)
Responsible

WEEK1

WEEK2

WEEK3

WEEK4

WEEK5

WEEK6

WEEK7

WEEK8

WEEK9

WEEK10

WEEK11

WEEK12

Website - up and running

Website Designer

SECTION C

Provide an evaluation report of the marketing activities for the relevant stakeholders. (How will you evaluate marketing activities? What statistics and feedback will you look at)

Marketing Activities	How it will be evaluated	When it will be evaluated? Any Comments
Facebook page	- Likes on the facebook page by looking into the insights -Surveys will be conducted	The trends in the page will be measured using statistics from facebook and will be evaluated every months by the owner of the business

Compare the marketing activity results to the expected outcomes that you listed in Section A and identify any improvements

References