Entrepreneurship and Innovation Assignment

Report – Recent Innovation - Value proposition and Value Capture F P C D HD

Analysis and discussion of the chosen innovation (2 marks)Discussion of the potential or realised value proposition - solver or opportunity seeking attributes offered to (potential) users, - the demand side 'gain creators' & 'pain relievers' (5 marks)Identification and description of the market target (s) of the innovation (3 marks)Identification and discussion of the USP, including, Identification of direct & indirect competitors, including substitution threats (3 marks)Discussion of attempts to exploit knowledge and capability, including subsequent development to sustain competitive position, e.g. incremetal innovations (2 marks)

Display and discussion of the Business M odel used and attempt to capture value from the chosen innovation (3 marks)

Structure, including logic and reasoning, how well argued (2 marks) Depth of research - academic and industry (3 marks) Validity of argument development, including referencing style, spelling and grammar (2 marks)

MNGT1002 Report Marking Guide

Course Coordinator: Garry Haworth