Business wk2
Individual Assignment: Strategic Plan Part I: Proposal of a New Division
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented in Week 5.
Strategic Planning Outline and Week 2 textbook readings
Grading Guide| Content | Met | Partially Met | Not Met | Comments: |
| Used the Strategic Planning Outline as a guide to complete this section of student’s capstone project. |
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| Proposed a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensured differentiation of their product or service. | ||||
| Described how the division addresses customer needs and achieves competitive advantage. | ||||
| Created a vision and a business model for this new division that clearly demonstrates student’s decision on what they want their business to become in the future. | ||||
| Explained how the vision, mission, and value of the new division aligns with the company's mission and vision. | ||||
| Summarized how the vision, mission, and values guides the division's strategic direction. | ||||
| Defined guiding principles and values for student’s division in the context of culture, social responsibility, and ethics. | ||||
| Cited a minimum of two peer-reviewed references. | ||||
| The proposal is a minimum of 1,400 words in length. | ||||
| Total Available | Total Earned | |||
| #/6 |
| Assignment Total | # | 8 | #/8 | |
| Additional comments: | ||||
