OMandT-SP01

MBA 6 90 Module One Short Paper Guidelines and Rubric It is essential to understand the development of one’s own industry in context of the factors that drove change in the past. These may also be some of the same factors that will continue to drive change in the future. Prompt: Based on the business plan you created in MBA 560 : Marketing and Strategy , describe the impact of those factors of change identified in your discussion posting this week. Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry. The assessment should include a section on both the enabling factors and the inhibiting factors that drove the change. The force field analysis technique can be used to help illustrate this concept. The re lated article and video in the M odule One resources can help you with this concept. This assignment will help you complete Milestone One , which is due in Module Three. Specifically , the following critical elements must be addressed:  Describe the impact of change in an industry of your choice.  Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry.  Assess the enabling factors and the inhibiting factors that drove the change. Guidelines for Submission: This short paper should adhere to the foll owing formatting requirements: I t is submitted as a Word document, 1 to 2 pages (not including title and reference pages), double -spaced, using 12 -point Times New Roman font and one -inch margins. All APA citations should reference the course text and at least two additional resources. Instructor Feedback : This activity uses an integ rated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instruct ions . Critical Elements Proficient (100 %) Needs Improvement (75% ) Not Evident (0% ) Value Impact of Change Describes the impact of change in the industry and includes a detailed explanation of the key factors Describes the impact of change in the industry , but lacks detail ed explanation of the key factors Does not describe impact of change in the industry 30 Key Obstacles/ Opportunities Identifies the key obstacles and opportunities that drove change in the industry and includes detailed explanation of the nature of the changes Identifies the key obstacles and opportunities that drove change in the industry , but lacks detailed explanation of the nature of the changes Does not identify the key obstacles and opportunities that drove change 30 Enabling/ Inhibiting Factors Assesses the enabling factors and the inhibiting factors that drove the change in the industry and includes a detailed explanation of the key factors Assesses the enabling factors and the inhibiting factors that drove the change in the in dustry , but lacks detailed explanation of the key factors Does not assess the enabling factors and the inhibiting factors that drove the change 30 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%