For Prof tutor only******
#1: Reflection Paper: Electronic Records as a Communication Tool, 2-3 pages, Due Date: 7/2/2017
#2: Final Paper: Submission of Option, 1 page, Due Date: 7/2/2017
#3: Reflection Paper: Giving and Receiving Health Information, 2-3 pages, Due Date: 7/9/2017
#4: Assignment: Design and Deliver a PSA for a Target Audience, Due Date: 7/23/2017
#5: Final Paper: Outline Submission, 2 pages, Due Date: 07/23/2017
#6: Final Paper: Paper Submission, 6-10 pages, Due Date: 7/30/2017
#7: Presentation: Voiceover Persuasive PowerPoint to Board of Directors, Due Date: 8/6/2017
#8: Short Paper: Legislative Testimony, 1 page, APA, Due Date: 8/13/2017
#1: Reflection Paper: Electronic Records as a Communication Tool, Due Date: 7/2/2017
The use of electronic health records (EHR) or electronic medical records (EMR) is increasing dramatically across the United States health service industry. As a health care leader, you need to be aware that the use of EHRs is required in this patient-centric /patient-centered era. In fact, starting in 2015, hospitals and doctors will be subject to financial penalties under Medicare if they are not using EHRs. The rapidly growing interest in using online communication has motivated organizations to consider options for deploying these new tools in clinical practice.
Describe the barriers and challenges health care providers and their organizations must address in developing and deploying information technology tools for medical records.
Take one of your identified challenges and suggest a way to address this challenge, based on your research primarily, and any professional experience secondarily. Justify your response.
Write the reflection paper in 2–3 pages in a Word document. Please use complete sentences, not bulleted responses. Follow the (6th edition) style for editing and citations.
#2: Final Paper: Submission of Option, Due Date: 7/2/2017
Now that you are familiar with the requirements and your responsibility to choose one of the two options for your research paper, this assignment entails informing your faculty of your decision.
Specifically, you must complete the following:
Post the option you have selected in the assignment box below. Briefly describe your organization and what you intend to focus on in no more than one paragraph.
Provide two references that will assist you in developing your paper.
Introduction to Major Course Assignments
In this course, you are expected to write a 6–10-page research paper, outlining a communications outreach campaign. The paper will also form the foundation for your voiceover PowerPoint presentation.
You may select one of two options to complete your paper:
Option 1:
Think about the health care organization you work in, or an organization in your community with which you are familiar. Assume that you are a mid-level manager and want to implement an outreach campaign to target a particular group that is not accessing your services. You want to develop a communications plan to create awareness of and cultivate buy-in for the service. An example might be making hospice services available to the Native American community. You will need to present this plan before your Board of Directors for approval. The fiscal climate is challenging, so you will need to use available data to develop an evidence-based persuasive paper.
In your paper, you must address the following areas:
Describe the organization, including services provided and service region.
Describe for the board of directors the target group you want to bring in. If you are targeting a particular service or product for the group, describe that as well.
Include demographic data for the region served by the organization, with particular focus on current numbers and projected increases for certain cultural groups, if any. You may look at many facets of culture here, including but not limited to ethnicity, race, age, socioeconomic status, or gender. This data can be found on your state's health department website.
Identify current communication technologies that you plan to use for this target group, and explain your choices. If you cannot find a technology that is culturally or environmentally appropriate for the group, explain why and describe other ways to reach out to the group.
Provide a rich and detailed description for your communication campaign to the board and request approval. Your presentation should sell the Board on the communications campaign for the target cultural group using what you consider to be the best currently available technology.
Option 2
Think about the health care organization you work in, or an organization in your community with which you are familiar. Assume that you are a manager for a hospital surgical unit and want to implement an outreach campaign to market the availability of a new medical procedure, such as a heart, liver, renal, bariatric, neurological, or other surgical procedure. You want to develop a communications plan to create awareness of and cultivate buy-in for the service. An example might be robot-assisted cardiac surgery. You will need to present this plan before your Board of Directors for approval. The fiscal climate is challenging, so you will need to use available data to develop an evidence-based persuasive paper.
In your paper, you must address the following areas:
Describe the organization, including services provided and service region.
Describe for the board of directors the new service you want to market. Identify for the board the projected numbers of new patients and the procedures related to the new service, including pre-surgical, surgical, and post-surgical procedures.
Include demographic data for the region served by the organization, with particular focus on current numbers and projected increases for certain cultural groups, if any. You may look at many facets of culture here, including but not limited to ethnicity, race, age, socioeconomic status, or gender. This data can be found on your state's health department website. If you intend to target your outreach to certain groups, please provide demographic data specific to these groups.
Identify technologies to be used for communications outreach, and explain your choices. If you cannot find a technology that is accessible or culturally appropriate for certain groups, explain why and describe other ways to reach out to them.
Provide a rich and detailed description for your campaign to reach out to the community and demonstrate how your recommended communication campaign would increase revenue for the organization.
Close with a request for board approval. Your presentation should sell the Board on the communications campaign for the new service using what you consider to be the best currently available technology.
The paper should be 6–10 pages in length, typed double-spaced in 12-point font with 1-inch margins on all sides. You should use APA (6th ed) guidelines for writing and citations.
The first part of this assignment will be due in Module 2. In Module 2, you will identify the organization you will focus on and briefly describe the option you have chosen. Provide two references that you plan to use in your paper.
In Module 5, you will complete and submit an outline of the option you select for your paper. This will allow the instructor to provide you with feedback on your outline to guide you in successful submission of your major paper.
In Module 6, you will complete and submit your paper.
In Module 7, you will use the contents of your paper to develop a persuasive voiceover PowerPoint presentation. Please be sure to allot the necessary time to read the materials on how to develop a PowerPoint presentation and to learn how to use the voiceover feature of the software. Please be aware that you will need Microsoft PowerPoint 7 or newer and a microphone to complete your voiceover presentation.
#3: Reflection Paper: Giving and Receiving Health Information, Due Date: 7/9/2017
Today, communications can be instantly transmitted with the various technologies we use—and all too often abuse. However, nothing is more significant than face-to-face communication between patient and provider. Patients are quite diverse. Patients of low-economic status are typically more fearful, less informed, and talk less during medical exams. Physicians are trained to ask questions which help them reach a decision or diagnosis. The art of listening is a valuable skill. Health care leaders must be aware of current approaches and techniques that are evidence based and must work with medical personnel, assuring they have current data and information that is patient centered.
The traditional power difference between patients and providers is manifested in conversations in which patients tend to acquiesce and physicians to dominate. It may be important for physicians to be in control. However, ineffective patient-caregiver communications is hurtful for everyone involved. Patients who do not have a strong sense of rapport with their physician are more likely than others to sue for malpractice. To some extent, medical mistakes are inevitable, but effective communication can help minimize their occurrence.
Research the patient and provider communication in health care using the library and the Internet. Apply your critical thinking skills to write a reflection paper. Cite a minimum of three evidence-based articles.
Address the following in your paper:
What factors contribute to communication differences between providers and patients? Describe these factors.
How does the health care system support or interfere with provider-patient communication?
What is the manager’s role in trying to prevent miscommunication? Provide examples.
What is the manager’s role in addressing miscommunication when it occurs? Provide examples.
Imagine that you are a manager in a hospice setting and must prepare an in-service for your clinical providers on communication in regard to death when working with different cultural groups such as African Americans, Latinos, Asians, or Native Americans. Choose one of these groups and describe an example of culturally relevant communication, utilizing the 5-step planning process as described in your textbook.
(This assignment, including introduction, has been adapted from: DuPré, A. (2010). Communicating About Health: Current Issues and Perspectives. Oxford University Press.)
Write the reflection paper in 2–3 pages in a Word document. Follow the APA (6th ed.) style for editing and citations.
#4: Assignment: Design and Deliver a PSA for a Target Audience, Due Date: 7/23/2017
“It’s all coming together” was the slogan for the first ever Medicare Part D educational and enrollment campaign. The effort to provide prescription drug coverage to 37 million beneficiaries was vast in scope and was considered an astounding success. The creativity and dedication of the team of professionals at the Center for Medicare/Medicaid Services (CMS), and the federal, state, and local sister agencies resulted in prescription drug coverage for 95% of Medicare beneficiaries by the end of the first Part D enrollment period. You will learn what methods were used that resulted in such a high rate of success.
You are a program director at a local public health agency that has been asked to implement a major new national health program within the next two years. The goal of this new program is to dissuade the public from drinking sugary drinks. The average adult consumes nearly 50 gallons of sugar-filled beverages per year. As part of the national war on obesity, you are charged with developing a public service announcement (PSA) to educate the public on health risks associated with sugary beverages and to encourage people to decrease the amounts of these beverages consumed.
Review the methods that were used to implement the Medicare Part D program and identify several ideas that you would find valuable in your own initiative. Use these ideas to write a compelling PSA. The public service announcement must be able to convey a message to utilize a specific number or website for information.
Include the following in this assignment:
Write a PSA introducing your initiative on reducing consumption of sugary drinks. Your entire PSA must be able to be read aloud within 25 seconds.
After your PSA, include two additional paragraphs. The first paragraph should briefly describe the media you would select to deliver the message and your reasons for selecting the media. The second paragraph should describe what strategies you utilized from the Medicare Part D campaign and why you found these strategies helpful.
#5: Final Paper: Outline Submission, Due Date: 07/23/2017
Submit a bulleted outline for your final paper. Your 1–2 page outline should include:
A couple of bullet points on what you plan to cover in the introduction section, including a brief description of the organization, service provided, and service region
Source for demographics data
Outline of the content you intend to cover on data, cultural groups, and technology
A couple of bullet points on your conclusions
Reference list in APA (6th ed.) format
#6: Final Paper: Paper Submission, Due Date: 7/30/2017
The paper should be 6–10 pages in length, typed double-spaced in 12-point font with 1-inch margins on all sides. You should use APA (6th ed.) guidelines for writing and citations.
#7: Presentation: Voiceover Persuasive PowerPoint to Board of Directors, Due Date: 8/6/2017
Regardless of all the courses you may have taken throughout your educational journey in health care, when you are involved in interviews with organizational representatives, seldom will you be asked about the coursework you completed. Instead, you will be asked questions that will examine your critical thinking skills, your oral communication skills, your written communication skills, and your team building experiences.
You will be able to display all of these criteria in a voiceover presentation to the Board of Directors.
Your assignment is to use your major paper to create a PowerPoint voiceover presentation, as if you are presenting to the “Board of Directors.” You will need PowerPoint with voice narration capability (version 7 or newer) and a microphone to complete this assignment. Your presentation should not exceed 10 minutes.
As you create your presentation, keep in mind that the “Board of Directors” will evaluate the following and, as such, must be included in this presentation:
Introduction of self and topic: Establish your credibility and clearly state purpose of presentation.
The first content slide should include a professional-looking picture and brief biography.
Present quality data and facts related to proposed action you want the Board to approve, with a reference page at the end of the presentation.
Organization of content should build to a conclusion.
The conclusion should be well supported by your research and persuasive towards approval of your proposal.
Overall presentation should be strong, persuasive, and fact-based.
Your presentation should communicate enthusiasm and confidence.
#8: Short Paper: Legislative Testimony, Due Date: 8/13/2017
In this assignment, you will write a position paper on preparing for legislative testimony.
Your state legislative committee on health and human services is holding a hearing on the insurance exchange. It has requested you to appear before the committee and advise the committee on whether or not your state should establish an insurance exchange.
Write a one-page position paper that covers the following:
Review the requirements of the Affordable Care Act (ACA) as it related to insurance exchanges.
Take a position for or against a state insurance exchange. Justify your position.
Your paper should outline your position to the committee. You must use APA (6th edition) style for writing, formatting, and citations.
