For Prof tutor only******
Course Assignments
In this course, you are expected to write a 6 –10 -page research paper , outlining a communications
outreach campaign. The paper will also form the foundation for your voiceover PowerPoint
presentation, which is due in Module 7.
You may select one of two options to complete your paper:
Option 1
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a mid -level manager and want to implement an outreach
campaign to target a particular group that is not accessing your services. You want to develop a
communications plan to create awareness of and cultivate buy -in for the service. An example might be
making hospice s ervices available to the Native American community. You will need to present this plan
before your Board of Directors for approval. The fiscal climate is challenging, so you will need to use
available data to develop an evidence -based persuasive paper.
In your paper, you must address the following areas:
Describe the organization , including services provided and service region.
Describe for the board of directors the target group you want to bring in. If you are targeting a
particular service or product f or the group, describe that as well.
Include demographic data for the region served by the organization, with particular focus on
current numbers and projected increases for certain cultural group s, if any . You may look at
many facets of culture here, inc luding but not limited to ethnicity, race, age, socioeconomic
status, or gender. This data can be found on your state’s health department website.
Identify current communication technologies that you plan to use for this target group, and
explain your cho ices. If you cannot find a technology that is culturally or environmentally
appropriate for the group, explain why and describe other ways to reach out to the group.
Provide a rich and detailed description for your communication campaign to the board and
request approval. Your presentation should “sell” the Board on the communications campaign
for the target cultural group using what you consider to be the best currently available
technology.
Option 2
Think about the health care organization you work in, or an organization in your community with which
you are familiar. Assume that you are a manager for a hospital surgical unit and want to implement an
outreach campaign to market the availability of a new medical procedure, such as a heart, liver, renal,
ba riatric, neurological, or other surgical procedure. You want to develop a communications plan to
create awareness of and cultivate buy -in for the service. An example might be robot -assisted cardiac surgery . You will need to present this plan before your Board of Directors for approval. The fiscal climate
is challenging, so you will need to use available data to develop an evidence -based persuasive paper.
In your paper, you must address the following areas:
Describe the organization, including services provided and service region.
Describe for the board of directors the new service you want to market. Identify for the board
the projected numbers of new patients and the procedures related to the new service , including
pre -surgical, surgical, and post -surgical procedures.
Include demographic data for the region served by the organization, with particular focus on
current numbers and projected increases for certain cultural group s, if any . You may look at
many facets of culture here, including but not limited to ethnicity, race, age, socioeconomic
status, or gender. This data can be found on your state’s health department website. If you
intend to target your outreach to certain groups, please provide demograph ic data specific to
the se groups.
Identify technologies to be used for communications outreach, and explain your choices. If you
cannot find a technology that is accessible or culturally appropriate for certain group s, explain
why and describe other ways to reach out to the m.
Provide a rich and detailed description for your campaign to reach out to the community and
demonstrate how your recommended communication campaign would increase revenue for the
organization.
Close with a request for board approval . Your presentation should “sell” the Board on the
communications campaign for the new service using what you consider to be the best currently
available technology.
The paper should be 6 –10 pages in length, typed double -spaced in 12 -point font with 1-inch margins on
all sides. You should use APA (6 th ed.) guidelines for writing and citations.
The first part of this assignment will be due in Module 2. In Module 2 , you will identify the
organization you will focus on and briefly describe the option y ou have chosen. Provide two
references from the Excelsior College Library that you plan to use in your paper.
In Module 5 , you will complete and submit an outline of the option you select for your paper.
This will allow the instructor to provide you with feedback on your outline to guide you in
successful submission of your major paper.
In Module 6 , you will complete and submit your paper .
In Module 7, you will use the contents of your paper to develop a persuasive voiceover
PowerPoint presentation . Please be sure to allot the necessary time to read the materials on how to develop a PowerPoint presentation and to learn how to use the voiceover feature of the
software.
