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Using Descriptive Statistics in Marketing Grading Guide

MKT/441 Version 5

Marketing Research

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Individual Assignment: Using Descriptive Statistics in Marketing Purpose of Assignment

The purpose of this assignment is to determine the descriptive statistics that are needed to display the solution to a business problem. In market research, it is necessary to be able to analyze the collected data and determine what needs to be shared as results, to arrive at the conclusion.

Resources Required

The Market Research Toolbox, Ch. 11

The Market Research Toolbox, Ch. 14

15-minute Oil Change Data Set

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student determines two descriptive statistics regarding the oil change company that can be used to attract customers.
The student explains the descriptive statistics determined and their direct use in attracting customers.
The student analyzes additional information needed to develop a better marketing strategy.
The student assesses how the additional information needed will be collected.
The paper is 525 to 700 words in length.
		Total Available	Total Earned
			#/7

Writing Guidelines	Met	Partially Met	Not Met	Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		3	#/3

Assignment Total	#	10	#/10
Additional comments: