business wk4

Purpose of Assignment

Students will have the opportunity to develop a Balanced Scorecard. This, in turn, will allow them to create effective strategic objectives to be included as part of their overall strategic plan. They will also be presented with the task of creating a brief communication plan that will be used by their proposed division to efficiently distribute information with regard to their strategic initiatives.

Resources Required

Strategic Planning Outline and Week 4 textbook readings

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
Identified key trends, assumptions, and risks in the context of student’s final business model.
Developed the strategic objectives for student’s new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining the vision and mission of student’s business. Considered the vision, mission, and values for student’s business and the outcomes of their SWOTT analysis.
Considered the following four quadrants of the balanced scorecard when developing student’s strategic objectives: Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as: Market share Revenues and costs Profitability Competitive position Customer Value Perspective, which includes strategic objectives in areas such as: Customer retention or turnover Customer satisfaction Customer value Process or Internal Operations Perspective, which includes strategic objectives in areas such as: Measure of process performance Productivity or productivity improvement Operations metrics Impact of change on the organization Learning and Growth (Employee) Perspective, which includes strategic objectives in areas such as: Employee satisfaction Employee turnover or retention Level of organizational capability Nature of organizational culture or climate Technological innovation
Evaluated potential alternatives to the issues and/or opportunities identified in the SWOTT Analysis assignment and table student completed in Week 3.
Created at least three strategic objectives for each of the four balanced scorecard areas. Base student’s solutions on a ranking of alternative solutions that includes the following: Identified potential risks and mitigation plans Analyzed a stakeholder and include mitigation and contingency strategies. Incorporated ethical implications.
Developed a specific metric and target for each strategic objective using a balanced scorecard format.
Outlined a brief communication plan discussing how student will communicate the company's strategic objectives that includes the following: Defined the purpose. Defined the audience. Identified the channel(s) of communication and why student selected that channel.
The strategic objectives summary is a minimum of 1,050 to words in length.
		Total Available	Total Earned
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Assignment Total	#	8	#/8
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