Assignment 2: LASA 1—IKEA Analysis Report
| Assignment Component | Unsatisfactory | Emerging | Proficient | Exemplary | Score |
| Content Knowledge: Understanding Communicates understanding of how to synthesize IKEA’s marketing function to explain its target customers, products/services, market position, etc. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 | Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant examples. | Response incorporates minimal analysis and synthesis of central concepts of the assigned topic. Response reflects a superficial understanding of the specific topic within the discipline. Response provides few details and examples. | Response incorporates analysis and synthesis of central concepts of the assigned topic. Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides necessary details and specific examples. | Response incorporates in-depth analysis and synthesis of central concepts of the assigned topic leading to new conclusions and recommendations. Response reflects a thorough understanding of the nature of the specific topic within the discipline and its applications in contemporary times. Response provides a variety of insightful details and specific examples that consider different perspectives. | Unsatisfactory: <28 Emerging: 28-31 Proficient: 31-34 Exemplary: 35-36 ______ / 36 pts Comments |
| Content Knowledge: Application Component 1 Communicates the ability to synthesize IKEA’s three sources of value in its value chain to explain its relation to wants and needs of customers, value proposition and focus of customer value in its supply chain. CO: 3 | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. . | Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is adequately supported by current and relevant literature. | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | Unsatisfactory: <28 Emerging: 28-31 Proficient: 31-34 Exemplary: 35-36 ______ / 36 pts Comments |
| Content Knowledge: Application Component 2 Communicates the ability to synthesize data to explain IKEA’s intangible products and benefits, how other firms employ intangibles and how might it be used to increase profits. CO: 3 | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. | Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is supported by current and relevant literature. | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | Unsatisfactory: <28 Emerging: 28-31 Proficient: 31-34 Exemplary: 35-36 ______ / 36 pts Comments |
| Content Knowledge: Application Component 3 Communicates the ability to synthesize data to explain IKEA’s approach of how customers are stakeholders, how this may maximize profits, how it’s at odds with supply and demand economics, and why. CO: 3 | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. | Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is supported by current and relevant literature. | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | Unsatisfactory: <55 Emerging: 15-17 Proficient: 18-21 Exemplary: 22-28 ______ / 28 pts Comments |
| Content Knowledge: Application Component 4 Communicates the ability to synthesize data to create a set of 4–6 performance measures for evaluating mangers that integrate with IKEA’s values, and explain how you would implement them in the workplace. CO 1 MSM PO: 2, 4, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3 | Response exhibits substantial gaps in knowledge of the disciplinary content knowledge. Response provides a minimal explanation of the specific issue within the context of the topic area. Response fails to provide supporting details or examples. | Response exhibits some gaps in knowledge of the disciplinary content knowledge. Response discusses the specific issue superficially within the context of the topic area using a few details. Response relates the specific aspect of the issue to applicable areas within the discipline. Response is supported by current literature, but is not consistently done. | Response demonstrates a working command of the disciplinary content knowledge. Response examines the specific issue within the context of the topic area using relevant details and examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real world contexts. Response is supported by current and relevant literature. | Response demonstrates an exemplary understanding of the disciplinary content. Response provides an in-depth discussion of the specific issue within the context of the topic area using relevant details and numerous examples. Response analyzes the specific aspect of the issue to applicable areas within the discipline and provides insightful recommendations related to real world contexts. Response is supported by current and relevant literature based on sound theories and best practices leading to effective conclusions. | Unsatisfactory: <35 Emerging: 35-39 Proficient: 40-45 Exemplary: 46-48 ______ / 48 pts Comments |
| Written Communication/Personal Effectiveness Conveys through written word understanding and application of content in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 | Writing is disorganized and lacks appropriate APA style and format. Writing is unclear and includes major grammatical and usage errors. | Writing shows gaps with respect to organization and rhetoric; has some errors with respect to APA style and format; Writing is somewhat clear, but includes some major grammatical or usage errors. | Writing is concise and clear in content, language use, grammar, organization, and sentence structure. Writing is free of major grammatical and usage errors. | Writing is professional and scholarly, reflecting mastery of content, language use, grammar, organization, and sentence structure. Writing is cohesive, convincing, and well composed. | Unsatisfactory: <2 Emerging: 3-4 Proficient: 5-6 Exemplary: 7-8 ______ / 8 pts Comments |
| Oral Communication/Personal Effectiveness
CO 2 MSM PO: 2, 3, 5 MBA PO: 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 3.3 ILO: 1, 3, 5, 6 | Presentation is disorganized or lacks coherent flow; Content is unclear; lacks proper articulation of key points. | Presentation shows some gaps with respect to organization and rhetoric of presentation; Content lacks clarity; includes fragmented but emerging articulation of key points. | Presentation is concise with a logical flow of thought; Content includes clearly articulated key points that are free of major errors. Presentation is visually appealing and addresses audience considerations adequately. | Presentation is persuasive, and well-presented with a good blend of content and graphics Content includes well-made key points that represent a clear understanding. Selection of slide design is appropriate for the topic, follows key elements of visual aesthetics, and is well tailored to meet audience needs. | Unsatisfactory: <2 Emerging: 3-4 Proficient: 5-6 Exemplary: 7-8 ______ / 8 pts Comments |
| Total: | / 200 pts |
