Full Marketing Plan and Presentation MKT/ 421

INNOVATIVE LIGHTING INC

• TRADITIONAL DIGITAL MARKETING

Innovative Lighting Company uses traditional digital marketing because of its longevity hence most people are accustomed to it. Customers’ stills prefer to find advertisements in magazines and newspapers or reading billboards thus this is a motivational factor for the company to keep using the traditional digital marketing to ensure customers are aware of its products and services available.

• NEW DIGITAL MARKETING TECHNIQUES

Digital marketing also is known as data –driven marketing is a term used to define marketing of products and services using digital technologies on the internet. The Innovative Lighting Company uses new digital marketing techniques such as

1. Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smartphones. It provides customers with time and location sensitive, personalized information that promotes goods and services.

2. Online Display of Advertisement deals with showcasing promotional messages or ideas to the consumers on the internet. This includes advertising blogs and networks.

3. Email marketing is considered a cheap form of digital marketing and it is also a way rapidly communicate a message such as their value proposition to existing or potential customers.

1. Social media marketing: The Company uses social media platform channels such as Facebook, twitters, Telegrams, Pinterest, Instagram, Google+ to market a products or services.

REFERENCES

1. Assael, H., Reed, P. and Patton, M. (1995) Marketing: Principles and Strategy Harcourt-Brace, Sydney.

2. Kotler, P. and Armstrong, G. (2001) Principles of Marketing, 9th end, Englewood Cliffs NJ: Prentice Hall, ch. 12, pp. 429–69 and ch. 13, pp. 471–507.

3. The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US, 2009-2010 Edition