Part 3 Comprehensive Health Care Organization Communication and Marketing Plan Completion
Running Head: HEALTH CARE ORGANIZATION PROFILE 0
Name and type of health care
St Philip hospital is a community based hospital located in the state of Alaska in Anchorage city. St Philip hospital being a community based hospital demonstrates its commitment to the community by ensuring that it offers superior services to the patients with a collaborative spirit.
Mission, vision, and goals
St Philip community hospital also has a deep commitment to advancing health care in the county and region as well. This patient focused drive is backed up by the hospitals mission, vision and goals.
Mission
The mission of St Philip hospital is to provide quality healthcare to our clients from a diverse population. Again, the hospital serves as a healthcare resource to our entire community and also offers healthcare education that is of benefit to the community at large.
Vision
The hospital visions is to continue developing quality clinical services to its patients. Again, the hospital vision is to consistently offer patient based care in a family oriented surrounding thus expanding the facility to better serve our community.
Goals
Goals are referred to as wide statements analyzing the anticipated achievements. There are several goals that St Philip hospital aims to achieve. Firstly, as a community hospital we are aimed at lowering the incidence of influenza among people aged sixty five years and above. Secondly, the hospital is aimed at ensuring that all people have health insurance covers. This is because lack of health insurance leads to delayed diagnosis thus having a higher chances of the spread of communicable illnesses or health apathy. Health insurance is currently one of the major pressing issues the Unites States of America, reaching the demands of the people at the risk of health complications as well as low resource availability. St Philip hospital will thus be in a position to take part in contribution of time acquisition of health insurance as the healthcare reform unfold. The targeted people to acquire the healthcare insurance are the ones with substantive healthcare as well as financial challenges. This will be achieved through the hospitals partnership with the Medicaid services and the Medicare centres.
Bed Number
The hospital has a capacity of one thousand beds with more than thirty thousand annual admissions and not less than eight hundred thousand annual outpatient visits.
Type of Services Provided
St Philip hospital is known for its clinical excellence in both specialty services and major services. The specialty services include; home care, infectious diseases, mental health, sports medicine as well as sexual assault. The major services offered as St Philip hospital include; heart care, neurosurgery, orthopedics, imaging, laboratory as well as cancer care (Vanderbroeck, & Wasserfallen, 2017). The hospital is proud of its tradition of being the initial adopter of new and improved know-hows and health techniques that increase care for our patients.
Volumes
St Philip having a qualified and professional staff with a great experience has lower cases of morbidity and mortality. There is a high hospital volume for cancer patients as compared to cardiovascular procedures. The effect of hospital volume in St Philip is to justify other variables that may have an impact on mortality, comprising of hospital size and coaching position, the volume of procedures performed by a specific surgeon in the intensive care unit.
Quality Indicators
In a healthcare facility, quality indicators are referred to as measures of healthcare standard that make use of the accessible hospital inpatient administrative data. These quality indicators gauge the performance of quality care in hospitals. The advancement in quality indicators is in response to the current dramatic transformations of health care systems that may affect quality of care. The major areas of concern by quality care include; primary care, acute care, cancer care as well as patient safety. Quality indicators provide a quantitative basis for clinicians and also planners aiming to accomplish improvement in care as well as the process by which patient care is administered. St Philip hospital ideal indicators are based on agreed definitions and discussions concerning it are done in depth. Again, the indicators outlined can detect few false positives and false negatives and they are valid as well as reliable (Cavanagh, Bartram, Meacham, Bigby, Oakman, & Fossey, 2017).
Financial Performance Indicators
Financial performance indicators are used to measure and define the progress towards accomplishing an organization`s set goals. The key financial performance indicators in St Philip hospital are categorized into the inpatient flow and revenue cycle. The inpatient financial performance indicators are bed turn over, readmission rate, occupancy rate and patient satisfaction. The revenue cycle financial performance indicators on the other hand include total operating margin, claims denial rate and days of cash on hand.
Human Resource Challenges
Human resource in relation to healthcare is defined as the different kinds of clinical as well as non-clinical employees accountable for public and personal growth intervention. Having a quality human resources management is vital in providing high and quality health care. This implies that, effective human resources management techniques are greatly required to accomplish advance outcomes from and access to health care in the community at large. There are several human resource challenges that are affecting St Philip hospital. Firstly, the patient experience and satisfaction is critical. The satisfaction of patients and experience are driving the importance of quality care. It is in these strategic areas that the human resource plays a big role by employing and developing workers to fit the culture the hospital is planning to create (Wager, Lee, & Glaser, 2017). This means that the workers at the bedside together with the billing personnel should take a new look on how they perform their duties. The human resource is investing heavily on developing competencies among its workers by initiating mentoring programs. Another human resource challenge in St Philip hospital is responding to changing regulations. Just like in any other healthcare organizations, the regulations in the hospital are changing frequently. There is a great challenge in ensuring that the personnel meet the new standards. The human resource should therefore stay informed on the best practices as well as the changing regulatory environment and interacting with the legitimate recommendations of the hospital where necessary.
Diversity issues
Diversity is a key issue in healthcare industry and it’s becoming so day by day. It is important to respect and honor cultural issues and differences among patients in every hospital. For one to be a healthcare provider they must practice cultural competence. This entails having sensitivity to the values as well as beliefs of every cultural group you interact with during day to day activities (Ferguson, 2017). One example of diversity issues taking place in St Philip hospital is the race as well as beliefs of the patients. The hospital is located in a community where people of different races live. This has been a challenge as you find that one is not comfortable to be served by a healthcare provider who is not of their race. For example, people such as Islamic who do not eat pork will have problems with healthcare providers when they administer medicines like insulin that contain pork.
Community population statistics
The population of Anchorage city is basically young as there are no many aged people. However, statistics indicate that there will be a significant shift upwards in Alaska sate’s median age over the course of the next decade. This implies that the future will look quite diverse for health care providers in Anchorage and the demand for healthcare services, mostly in chronic disease will gradually escalate.
Introduction
A communication plan is an approach that is used by organizations in this case St. Phillip Hospital to provide all the relevant hospital stakeholders vital information about the hospital. It has to specifically state who should have access to given information, the person who will transmit the information and the communication channels that will be used to relay that information. A communications plan is important because it will enable the hospital set priorities regarding the allocation of resources for the most important tasks. Also, the communications plan will ensure that everyone in the hospital is on the same page regarding what is happening in and outside the hospital.
Types of Internal and External Communication Networks
In order to achieve the hospital mission, vision and objectives that have been set by management, both external and external communication are critical (Miller & Barbour, 2014). A communication platform that is both inclusive and cohesive is the only way that progress can be fostered in the organization (Miller & Barbour, 2014). Multiple communication modes are therefore imperative to meet the various organizational needs. Internally, the communication networks include leadership, peer to peer, small group chats, and resource libraries.
As for leaders, they play a crucial role in the hospital because it is up to them to communicate to the people information about strategy, progress reports, observations, events and news, and celebrations among other forms of information. Peer to peer occurs majorly among the employees. They share any information concerning their career, encourage one another professionally, and ask questions as well (Miller & Barbour, 2014). This is where employees may share some of the challenging tasks they may have tackled during the day in the course of performing their duties. The small group chats are informal communication channels where individuals in the hospital talk about anything concerning their lives and careers to some extent. Resource libraries can be online or physical locations where employees and patients in the hospital get access to information concerning the hospital in any given area of their choosing.
External communication, on the other hand, plays the role of connecting the hospital with the external stakeholders. The networks used include the print and broadcast media, the internet, virtual forums of discussion and face to face meetings among other various networks. The network selected for communication is dependent on the relationship that exists between the hospital and the given stakeholder. For instance, while communicating with the hospital’s suppliers of medicine and other equipment to be used, the hospital management can make use of the available management information systems. The hospital’s supply chain can be utilized to initiate payments, track any orders and procure the required supplies for the hospital (Wager, Lee, & Glaser, 2017). External communication ensures that there is information flow on a regular basis in and out of the hospital to ensure that the hospital is well informed and that the relevant materials required for the daily running of the hospital are made available (Wager, Lee, & Glaser, 2017). By so doing, it becomes easier for the hospital to achieve both its long term and short term strategic goals of the hospital.
Stakeholder Analysis
St. Phillip Hospital, just like any other organization has stakeholders who are interested in the operations of the hospital (Exchange & Council, 2003). The stakeholders, in this case, include the hospital clients, investors, and shareholders, suppliers and contractors, employee unions and the society at large. St. Phillip hospital has to always act in the best interest of their clients and have to ensure that there is effective communication between the hospital and the clients as well (Exchange & Council, 2003). This ensures that the services offered at the hospital are as per the client expectations which will lead to their satisfaction. It is only through client satisfaction that the hospital will be on its way towards the achievement of its goals and objectives. Investors and shareholders are also interested in the well-being of the hospital because they are concerned with the return on investments. They expect that the hospital will achieve its goals in terms of profit so that they do not change their investment preferences in future. The hospital management also has to be kept informed by the investors regarding their expectations, their attitudes and opinions as well. The suppliers and contractors are also very important stakeholders because they depend on the success of the hospital for their own success. They play both internal and external roles in the hospital. Information about the demand for specific equipment has to be communicated to them in time so that the deliveries are made on time. This is the major reason as to why supply chain management systems are important at St, Phillips’s hospital as they will promote efficient communication between them and the hospital. External communication has to be enhanced with the employee unions in order to avoid disputes at all costs. Some of the issues that may arise in this case include a change of the work policies and employee health and safety. The hospital has to constantly communicate with the employees and their unions to avoid mass action which may have a bad impact on the hospital’s reputation. This is why an internal communications strategy aimed at solving any employee grievances is critical to the maintenance of a positive relationship between employees, their unions, and the hospital management (Miller & Barbour, 2014).
Media Methods
Media methods are basically communication channels that enable the hospital to promote positive public relations. In this case, the methods include press releases, newsletters, blogging, attending public events, and social media marketing among other methods. Attending public events will enable the hospital to attract public attention which will spark curiosity among the public as they will be eager to learn more and get to know what services the hospital offers (Miller & Barbour, 2014). It is through this that more customers will be acquired and thus a significant step towards attaining the hospital’s goals. Press releases and newsletters will also play the role of creating awareness and consequently driving the hospital forward. These are actually proactive methods aimed at the prevention and countering any negative reputation if any and communicating the right information to all the relevant stakeholders.
Taglines, Logos, and Photos
A tagline is a catchy phrase that is used for advertising while a logo is a symbol or design that is used to symbolize an organization (Miller & Barbour, 2014). The hospital’s tagline and logo have to communicate to the general public the hospital’s strategic direction in terms of its goals, mission, and objectives (Miller & Barbour, 2014).
Letterhead and Newsletters
A newsletter is a written report that is released periodically within an organization and gives all the information that may be of interest to all the organization’s stakeholders (Miller & Barbour, 2014). A letterhead, on the other hand, is a simple heading that may be the organization’s name and its contact address. These two items are communication tools and can be utilized by the hospital in passing information from management to both the internal and external stakeholders (Miller & Barbour, 2014).
References
Cavanagh, J., Bartram, T., Meacham, H., Bigby, C., Oakman, J., & Fossey, E. (2017). Supporting workers with disabilities: a scoping review of the role of human resource management in contemporary organisations. Asia Pacific Journal of Human Resources, 55(1), 6-43.
Ferguson, D. (2017). Diversity in healthcare leadership drives better patient outcomes and community connection. Fierce Healthcare.
Vanderbroeck, P., & Wasserfallen, J. B. (2017). Managing gender diversity in healthcare: getting it right. Leadership in Health Services, 30(1).
Wager, K. A., Lee, F. W., & Glaser, J. P. (2017). Health care information systems: a practical approach for health care management. John Wiley & Sons.
Exchange, A. S., & Council, C. G. (2003). Pinciples of Good Corporate Governance and Best Practice Recommendations. Australian Stock Exchange.
Miller, K., & Barbour, J. (2014). Organizational communication: Approaches and processes. Nelson Education.
