America's Broken Bridges

Mgmt. 350 Collaborative Guidelines

Business Communication many times requires sending the message so the receiver understands what it is you want them to know.

In this class you will perform 3 methods of communication: 1) written, (2) visual through a PowerPoint or Prezi and (3) orally using a video (e.g. YouTube or Mov) to explain how the theory(ies) or concept(s) apply(ies) to the case study.

An overview of the team collaborative presentation for each of these methods are listed in the Collaborative support documents.

Briefly the written assignment is a TEAM assignment in that only 1 document will be submitted on behalf of the team.

The written assignment will include all of the information on the Rating sheet. The structure of the written assignment is as follows:

1. Cover Page … with the name of your topic, a list of the students presenting the topic, the date and the course name

1. The Table of Contents which is a listing of the topics the written paper will cover

1. The Executive Summary is the first section of the paper however it is the last section to be written.

1. 1. The reason for writing for writing this section last is that you need to have written the entire document so that you are able to provide an overview of the key elements of the written analysis.

   2. REMEMBER the Executive Summary is for the EXECUTIVE. This means it needs to attract the Executive to either read the rest of the document or, more likely, refer the document to the appropriate staff person to read e.g. marketing, production, legal, etc.

   3. This section can be as long as 1 page and is clearly longer than a paragraph.

1. The Introduction section begins to describe the case study and the issues that cause the analysis to begin.

1. The Body of the written analysis will feature those theories or concepts attached to the case (see the Excel Worksheet for this information).

Remember to use the RULE of 3; 3 theories or concepts and 3 examples of each theory or concept in the analysis of the case. Clearly your team cannot address all of the theories or concepts identified in the text – suggest selecting 3 theories or concepts which relate to your case and then provide 3 examples of how the theory or concept applies to the case.

Theory or Concept 1

1) 1 example of how the theory or concept applies to the case

2) 2nd example of how the theory or concept applies to the case

3) 3rd example of how the theory or concept applies to the case

Theory or Concept 2

1) 1 example of how the theory or concept applies to the case

2) 2nd example of how the theory or concept applies to the case

3) 3rd example of how the theory or concept applies to the case

Theory or Concept 3

1) 1 example of how the theory or concept applies to the case

2) 2nd example of how the theory or concept applies to the case

3) 3rd example of how the theory or concept applies to the case

1. The conclusion represents the 3 key ideas you want the audience to remember as the result of your analysis.

1. The works cited page contains all of the resources you are using to understand the case and the text(s) where you retrieved the theories or concepts.

1. Remember to check the rating sheet:

1. 1. Ensure you have included all of the Organizational requirements

   2. The content section rates how the paper is written with the focus on the theories or concepts required for your topic and if there were 3 case examples for each theory or concept.

   3. Remember the information in the written analysis should be presented in the PowerPoint or Prezi; that is bot documents should mirror each other.

   4. Each group is expected to submit a typed, double-spaced, summary of the theory (ies) or concept(s) and its (their) relevance to the corresponding case study. The summary report should be ten (10 pages and not exceed fifteen (15) pages.

1. See Course Information for Collaborative support documents.

My parts is culture theory and three example