Unit VIII project

Running head: UNIT IV CASE STUDY 0

UNIT IV CASE STUDY

James B. Christa

Columbia Southern University

Dell, Inc.

Del Inc. is a worldwide computer technology company located in Texas. Michael Dell was the founder of the company. Therefore, he named the company after himself. Michael started the company with a capital of $1000 from his family when he was at the age of 19 in the year 1984. The company has been known for its innovations in the supply chain management and also delivering individual PCs ordered by customers. Dell Inc. is one of the largest technology company in the whole world that has around 130,000 employees. The manufacturers of Dell technologies repairs and sell personal computers. On September 7, the year 2016, dell Inc. come together with EMC Corporation and is now referred to us Dell EMC.

Strategy

Dell Inc. is known for production and distribution of pcs and laptops to the corporate, private and also the government sector. Is has gained a large part of U.S market and is now moving to the Asian market making a very competitive edge for other companies like Apple Inc. amongst others (David, 2015).

Dell Inc. is ranked 12th in the world top 500 companies. This means that the company is successful globally. Comparing Dell Inc. with other competitors, you can notice that the other companies are still struggling to make their processor ranges wide. Therefore, Dell Inc. has built a strong Intra and internetworking, and this makes it achieve a competitive advantage (David, 2015).

The laptops of Dell can be personalized and used for private and also professional use. A customer can choose a unique design that he or she prefers online or in person at the Dell Inc. shops. This feature is unique to the Dell Company, and it is one of the strategies that they use to get customers. Also, the keys of the laptop can be designed to allow more ease when being used and this enables the company to maintain a low inventory level to emerging technology into their system (Shirani, 2013).

Mission

The primary purpose of the Dell Inc. company is to continue providing the best quality of services and also products to its customers. This mission is considered a practical mission because it is about what is happening today and not in the future. The clients and the services are what the mission is all about, and this makes it all about the present. This mission is only a short term goal for the company, and therefore, they should create a long-term goal like they have a long time goal of maintaining the best products in the business (Hitt et al., 2008).

Organizational structure

Being a global company, Dell Inc. company has organized the company in a way that it keeps its customers at the forefront. It has a large number of employees in around 34 different countries, and the employees are located outside the United States of America. In 2007, Michael Dell made some changes in the operations to make sure that he treats his employees as partners, treat people with respect and also involve his associates at any level in the decision-making process.

Dell Inc. had an opportunity that it has a market overseas and was still in a growth state. It also had some weakness that was to be single sourcing and also did not have a new product market and also relied on its clients. Apart from the shortcomings, Dell Inc. Also had strengths. It had internal resources that had the ability to be the essential competencies. Another strength was that it had one person monitoring a particular area. This makes it easy to notice mistakes.

In conclusion, Dell is a company that has grown all over the world but needs to make some changes to keep its standards. It needs to have a mission that will be there in the future and not just one that is valuable in the present. It should also collaborate with the customers so that they can create technology solutions that can fulfill the needs of every client. By working with the customers, the company will keep its customers and gain more with time.

References

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2008). Strategic management: Competitiveness

and globalization. Mason, Ohio: South-Western.

Shirani, M. (2013). Strategy creation and change - dell corporation. Place of publication not

identified: Grin Verlag Ohg.

David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach,

concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved

from https://www.vitalsource.com/textbooks?term=9781323322406