as below

Project Overview

For your Business Capstone Project you will examine and present solutions to a problem that's occurring in today's business world. The project will focus on a key business problem/issue, to be researched and analyzed by you with a recommended solution(s) presented.

You will play the role of a consultant hired by a fictitious company, MovieFlix, a company that provides subscription service for on-demand Internet streaming media in the U.S. MovieFlix also provides flat rate DVD-by-mail, where DVDs are sent via postal mail to customers.

MovieFlix is experiencing several issues that are not uncommon to the business industry. They have hired your consulting firm, Rasmussen Consulting, to analyze and help them solve one of their problems. Rasmussen has assigned the case to you and you will serve as the consultant on this project.

You use these weekly assignments to assist you in preparing your final deliverable, which is a proposed solution and plan.

You will select one of the following business problems for your project:

• Mismatch between the skills needed from employees and the talent available. There is a perceived shortage of talent in the market.

• Shortage of talented employees due to people finding employment overseas.

• Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead.

• Cash, borrowing, and resources management - the company is having a problem managing their cash flow; capital expenditures and receivable collections are draining their cash.

• Increased competition in the marketplace.

• Marketing and Customer Loyalty - challenge to market to potential customers effectively and retain existing customers.

• Uncertainty - short-term focus due to economic uncertainty; lost focus with long-term planning in favor of shorter-term goals.

• Problem Solving and Risk Management - problem with identifying, assessing, and mitigating risks.

• Finding the right staff - finding the right staff, retaining them, and ensuring they buy into the vision of the business

Throughout your project, you will apply transferable skills. Transferable skills are skills that you develop that can be transferred and applied within your chosen career. They are highly valuable and essential for career success. The transferable skills that you will be applying as you complete your project include: Communication, Information Literacy, Critical Thinking, Ethics & Professional Responsibility, Digital Fluency, and Diversity & Teamwork.

For more information on each of the six transferable skills see the guides below:

• Digital Fluency: http://guides.rasmussen.edu/digitalfluency

• Ethics and Professional Responsibility: http://guides.rasmussen.edu/ethics

• Communication: http://guides.rasmussen.edu/communication

• Diversity and Teamwork: http://guides.rasmussen.edu/diversity

• Information Literacy: http://guides.rasmussen.edu/informationliteracy

• Critical Thinking: http://guides.rasmussen.edu/criticalthinking

Time Line

The Week 1 assignment is your first assignment for the course project. Please take some time to consider a business problem you would like to explore further.  The list of business issues is located in the Week 1 Module "Course Project Introduction".

Suggestions for the Week 1 Paper

• Use the Rasmussen online library and limit your search to peer reviewed articles

• Credibility increases quality. Use websites only from respected sources such as Harvard Business Review, Bloomberg, MarketWatch, PriceWaterhouse Coopers and Deloitte & Touche. When in doubt do not use the website.

• Use the bullet point items to structure the paragraphs.

• What is the problem?

• Why is it a problem for businesses?

• Why does this problem exist or what causes it?

• What are some of the consequences if the problem goes unsolved?

• Utilize APA guidelines including the reference page.  Remember if the information is not common knowledge cite the source in the body of the paper.

• See the Course Home page for assignment rubrics.

• Any questions ? ask!