Marketing Strategy Analysis

Marketing Strategy Analysis 1

Marketing Strategy Analysis Grading Guide

MKT/575 Version 6

Strategic Marketing

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Individual Assignment: Marketing Strategy Analysis Purpose of Assignment

Before selling a product or service, most successful firms throughout the world create marketing strategies, marketing goals and objectives. These crucial marketing goals and objectives provide a road map for the entire organization as they strive to satisfy the needs of customers and prospective customers in select target markets.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student conducted a marketing strategy analysis of their company or division in a larger company. Searched in the University Library.
The findings were presented in a 1,050-word analysis.
Included conclusions of whether or not the company’s current marketing plan is meeting the needs of its client base.
Determined if the current marketing plan is consistently adding new customers.
Student included analysis of how the marketing team’s objectives are currently (or currently not) supporting the organization’s objectives.
Student included estimation of whether or not current marketing strategies and tactics are supported and carried out by the company’s employees.
The student included at least two references from the University Library cited in the paper.
		Total Available	Total Earned
			#/5

Assignment Total	#	7	#/7
Additional comments: