management

Founded in 1937, Toyota Motor Corporation is a Japanese company that engages in the design, manufacture, assembly, and Sale of passenger cars, minivans, commercial vehicles, and related parts and accessories primarily in Japan, North America, Europe, and Asia. Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world.

Introduction

Human relations activities are activities at Toyota that strengthen teamwork and communication by widening the circle of human interaction.as new plants were built, Toyota's workforce grew, and organizations became more hierarchical, the need emerged to conduct human relations activities not only in small groups but also on sectional, divisional, and plant-wide levels. One of Toyota's strengths, teamwork, was showing signs of decline. So Toyota revamped its human relations activities and launched its new human relations activities program to stimulate communication and interaction between employees.

Human Relations

Theory

An effective external communication with product quality ensures enhancement of company reputation and public image. Toyota operates a separate external communication department guided by a corporate manager, under the mainstream corporate communication. Toyota follows a set of guiding principles in which principles 2 and 6 focuses on corporate communication activities.“2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities.6. Pursue growth in harmony with the global community through innovative management”

Communication Issues

Low Context. There is more or less an uncongenial nature of communication in American organizations. Expectations of employees are communicated in competency statements or the criteria of their performance. On the other hand however, the Japanese may be more contained in their communication. Individualism. Employees and indeed managers in the United States are often defined by their personal achievements and place little importance in-group achievements. Americans also do not place much value on trust, as they are likely to engage in business with strangers not necessarily friends or family unlike their Japanese collectivist counterparts. Free Will. Americans generally have more free will and are less accepting of fate. They are more inclined to change and affect their work environments.

Intercultural Relationships

Toyota Boshoku Asia (TBAS) continues to focus on Corporate Social Responsibility (CSR) which advantage to social. They spend time assessing community needs such as children, philanthropy and environment. Moreover, supporting sports activities, religion, government policies, public benefits, among others, helps bring recognition to TBAS members and helps the community grow.

Ethics

In conclusion, we have established that Toyota is successfully managing the cultural differences between the home country (Japan) and its biggest host country (the United States). It is important for corporations to rectify any inherent lack of communication between the host and home countries as it affects development and growth. Toyota is doing quite well in that regard and its management techniques have been accepted as a benchmark of quality worldwide. Perhaps the management of Toyota has mastered the art of cross-cultural management.

Summary