Challenging Consumer Marketing Pitch Deck

Challenging Consumer Marketing Pitch Deck Presentation Grading Guide

MKT/575 Version 6

Challenging Consumer Marketing Pitch Deck 1

Challenging Consumer Marketing Pitch Deck Presentation Grading Guide

MKT/575 Version 6

Strategic Marketing

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Individual Team Assignment: Challenging Consumer Marketing Pitch Deck Purpose of Assignment

The purpose of this assignment is to help students appreciate how marketers today are challenged with greater audience and media fragmentation than ever before and that they must recognize and resolve the dilemma of how customers spend more time today with interactive media and less time with traditional media. By creating a challenging consumer marketing pitch deck, students can show how to target fragmented audiences with a strategically targeted marketing campaign.

Resources Required

Microsoft® PowerPoint®

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student prepared a 15- to 20-slide Microsoft® PowerPoint® presentation.
The student created an effective positioning statement for the selected organization. Paid careful attention to the brand and overall marketing strategy.
The student created a brief portrait of the ideal client and what makes the demographic challenging. The student determined his or her key buying behaviors and decision motivators. The student included an analysis of cultural, social, personal, and psychological factors.
The student showed a selection of electronic or print media they will use to employ the message.
The student created a brief message effectively differentiating the product or service and overall brand image from the competition.
The student cited at least two references, at least one of which came from the University Library.
		Total Available	Total Earned
			#/5

Presentation Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The presentation is laid out with effective use of headings, font styles, font sizes, and white space.
Intellectual property is recognized with in-text citations and a reference slide.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			#/2

Assignment Total	#	7	#/7
Additional comments: