Jeff Bazos Case Study

Week 4 Readings, Multimedia and Assignments

Reading

• Andal-Ancion, A., Cartwright, P. A., & Yip, G. S. (2003). The digital transformation of traditional businesses. MIT Sloan Management Review, 44(4), 34-41. (UMUC Library)

• Sultan, F., & Rohm, A.J. (2004).The evolving role of the internet in marketing strategy: An exploratory study. Journal of Interactive Marketing, 18(2), 6-19. Doi:10.1002/dir.20003 (UMUC Library)

• Mahadevan, B. (2000). Business models for Internet-based E-commerce: An anatomy. California Management Review, 42(4), 55-69. (UMUC Library)

• Sharma, S. K. & Gupta, J.N.D. (2004). E-strategy model for creating flexible organizations. Global Journal of Flexible Systems Management, 5(2/3), 1-9. (UMUC Library) 

Case Study

• Lashinsky, A. (2012). Jeff Bezos: The ultimate disrupter, Fortune, 166(9). 34-41. (UMUC Library)

• Fisk, P. (2015, Jun 28). Gamechangers: Amazon and Jeff Bezos case study. [Video file].