Strategic Management

BUAD 4980

STRATEGIC MANAGEMENT

HOMEWORK #2: STRATEGY FORMULATION

1. Generic strategy:

Give the name of ONE brand (or model) your analysis focuses on. Give the name of the generic strategy your company has adopted for that brand (or model). Provide specifics in support of your answer (make sure to address both the value being sought and the scope of the market target for the brand or model you have chosen).

2. Corporate strategy:

Give the name of the core business of your company (if your company has several main businesses, choose one). Give the names of other businesses (if any). Give the name of the corporate strategy your company has adopted. Provide specifics in support of your answer.

3. International strategies:

Give the name of ONE international entry strategy your company has used to enter foreign markets. Provide specifics in support of your answer.

Give the name of ONE international competitive strategy your company uses to compete in foreign markets. Provide specifics in support of your answer (make sure to address both pressures for local responsiveness and pressures for global integration (cost reduction).

ADDITIONAL INSTRUCTIONS

The strategies you name must be among the strategies discussed in class.

For additional instructions, refer to Homework #1.