Final Project: Outline

Selecting a Market Target of a New Product

Name

Institution Affiliation

Date of Submission

Rationale for Choosing the Country Where Our Product Will Be Made

Selecting a manufacturing position for creation of goods is an important for any firm that is in commerce to make more revenues. Some issues might be contemplated on before agreeing to any specific site and as to the reason that site surpass the entire world, concerning accessibility, near raw3 materials, near the market, favorable management policies like motivations or even inexpensive effort cost (Froud, Johal, Leaver, & Williams, 2014). Our goods will be tablets and mobile phones.

Our commerce is set to make the phone and tablets that are cheaper to manufacture, low end and also relatively less expensive. Containing a long-partnership with Oxycomm Technologies, Chinese constructers of device constituents for example RAMs, microchips and others, we have confirmed that we will make an assembly plant in Shenzhen, China (Ngai, & Chan, 2012).

The time used to attain get a market will similarly be highly reduced. Similarly, in the occasion of shortage, the Chinese market, we will be capable of bridging the gap by conveying the goods faster since the market distance is near (Xing, 2016). China contains also a bigger trade surplus with the United States, not just in labor-intensive produces but similarly in the high tech produces.

And to measure the degree to which communication that is Mappled can get labor there, a producer of Apple's iPhone, and Chinese gadget assembler contained nearly half a million workers (Armstrong, Kotler, Harker, & Brennan, 2015). China is effective regarding enabling the entire process of invention, which includes of ease contact of raw materials/ constituents, logistics and production. With all these verifications and signal, Mappled has sufficient motives to set up an industrial plant in China (Lin, 2013).

References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Froud, J., Johal, S., Leaver, A., & Williams, K. (2014). Financialization across the Pacific: Manufacturing cost ratios, supply chains and power. Critical Perspectives on Accounting, 25(1), 46-57.

Lin, J. Y. (2013). Demystifying the Chinese economy. Australian Economic Review, 46(3), 259-268.

Ngai, P., & Chan, J. (2012). Global capital, the state, and Chinese workers: the Foxconn experience. Modern China, 38(4), 383-410.

Xing, Y. (2016). Global Value Chains and New Thinking on Trade and Industrial Policy. GRIPS Discussion Papers, 16.