Design Project

This logo is too close to the original IBM logo-- we are redesigning the logo, not creating an evolution.

Watch the Week 3 session for additional details on that.

Also, I do not see your analysis of the employee, customer, and shareholder response to this changed logo.

Feel free to revise and resubmit for a better grade. Contact me with any questions or concerns.

Important points to remember:

1. We are LOYAL to brand logos.

2. Companies and organizations KNOW that people become emotionally invested in "their logo/brand names".

3. How do they use images, color, design, font to help you REMEMBER the product/company?

4. Logos convey emotions and feelings to the people looking at them: Apple = reliable, Nike = fit, Disney = safe for my kids.....etc.

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<<<<<IBM LOGO is trusted by many local clientele....they will not want us to CHANGE their beloved logo! >>>>>

IBM Logo Re-design Assignment checklist:

1) Use Powerpoint (see etext Ch. 6) or Word document.

2) Use creativity, what we have learned about color, form, depth, movement, and Gestalt theory to design a NEW logo for IBM.

3) Be sure to discuss:

- IBM organizational values (if you use info from the cite...ACKNOWLEDGE your sources in some way)

- Audience perceptions (how will the employees, shareholders, clients respond; covered in live session and detailed in assignment instructions - see live lecture for details)

- At least 1 quote from the readings or an academic source (readings wk 1&2, etext, additional readings in wk 4 tab)

- Acknowledge ALL information used from other sources INCLUDING YOUR IMAGES (or you will be asked to revise and resubmit) -- you may simply state "images used on slide #__ obtained from Google images/Microsoft Clipart" or the website/source.

- Consider including a "Reference page" slide for clarity.

IBM LOGO REDESIGN:	WELL-DEVELOPED	NEEDS DEVELOPMENT	UNDER-DEVELOPED
	20 points:	10-19 points:	0-9 point:
LOGO REDESIGN 	Student re-designs the IBM logo using creative techniques, and showing a representation of IBM organizational values. Student uses their own words to construct the majority of the project (75% +).	Student re-designs the logo but is unable to relate IBM’s organizational values to the new logo.	Student does not re-design the logo but presents a slight alteration of IBM’s current logo.
	30 points:	15-29 points:	0-14 point:
POWERPOINT PRESENTATION 	Student presentation includes: 3-5 slides long Slides follow week 2 and 3 instructions Includes written rationale regarding organizational values and audience perceptions	Student provides relevant opinions but does not use the textbook, lecture materials, or additional relevant sources. Student shows adequate understanding of the weekly content and materials.	Student does not show an understanding of the weekly content and materials. Student does not provide examples or information that shows understanding of the course weekly content.
	30 points:	15-29 points:	0-14 points:
COMPREHENSION	Student provides researched opinions using the textbook, lecture materials, and additional relevant sources. Student shows excellent understanding of the weekly content and materials.	Student provides relevant opinions but does not use the textbook, lecture materials, or additional relevant sources. Student shows adequate understanding of the weekly content and materials.	Student does not show an understanding of the weekly content and materials. Student does not provide examples or information that shows understanding of the course weekly content.
	10 points:	5-9 points:	0-4 points:
TECHNICAL 	Student uses college level grammar, language mechanics, allowing for no errors.	Student uses proper writing skill, but presents assignment with 1-3 grammatical errors.	Student uses improper writing skills and has more than 3 grammatical or writing errors.
	10 points:	5-9 points:	0-4 points:
APA 	Assignment adheres to APA formatting and style; no errors.	Student assignment has 1-3 errors in APA formatting/citation style.	Student assignment has more than 3 APA related errors.
TOTAL POINTS : 100 % POINTS