Business Writer

Annoted Outline



July 26, 2017

Impact of Social Media Marketing on Saruk Electronics

I. Introduction (Institutional Affiliation)

a. Platform

b. Advantages and Disadvantages of Social Media

c. Promotional Strategy

Noor, A. H. S., & Hendricks, J. A. (2011). Social media: usage and impact. Retrieved from http://ebookcentral.proquest.com.library.capella.edu

http://ebookcentral.proquest.com.library.capella.edu/lib/capella/detail.action?docID=795614


II. Marketing

a. Effectiveness

b. Customer Feedback

c. Business goals of Saruk Electronics

d. Current use of internet for Saruk

Jones, S. K. (2008). Business-to-business internet marketing: seven proven strategies for increasing profits through internet direct marketing. Retrieved from http://ebookcentral.proquest.com.library.capella.edu



III. Saruk Electronics

  1. Professional Services of Saruk

  2. Affordable Prices

  3. Products

Al-Mashari, M. (2002). Electronic business networking. Retrieved from http://ebookcentral.proquest.com.library.capella.edu


V. Consumers

a. Local Shopping

b. Online Shopping

c. Customer satisfaction

Anderson, E. W., Farnell, C., & Lehmann, D. R. (1994). Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. 

Journal of Marketing, 58(3), 53.





VI. Conclusion




VII. References


Anderson, E. W., Farnell, C., & Lehmann, D. R. (1994). Customer Satisfaction,

Market Share, and Profitability: Findings from Sweden. 

Journal of Marketing, 58(3), 53.


Al-Mashari, M. (2002). Electronic business networking. Retrieved

from http://ebookcentral.proquest.com.library.capella.edu


Jones, S. K. (2008). Business-to-business internet marketing:

seven proven strategies for increasing profits through internet direct marketing. Retrieved from http://ebookcentral.proquest.com.library.capella.edu


Noor, A. H. S., & Hendricks, J. A. (2011). Social media: usage and impact.

Retrieved from http://ebookcentral.proquest.com.library.capella.edu

http://ebookcentral.proquest.com.library.capella.edu/lib/capella/detail.action?docID=795614