Business Writer
Peer Review – Annotated Outline
Resources
Discussion Participation Scoring Guide. 
Guidelines for Effective Peer Review.
The purpose of this discussion is to provide, and receive, peer feedback on the Unit 3 Annotated Outline assignment.
In the discussion in Unit 3, you posted your annotated outline, along with a brief description of your project direction. This discussion is the next step: providing peer reviews for two of your peers. Post your peer reviews here, with a subject line that indicates the name of the person whose outline you are reviewing, so that each of you can easily find the reviews of your outline.
Response Guidelines
Read the posts of your peers in the Unit 3 discussion, select two to review, and download copies of those annotated outlines. Check for posts from the discussion to determine whether anyone is already reviewing those learners' outlines. Try to find peers whose outlines do not already have reviewers.
Read the Guidelines for Effective Peer Review document provided in the Resources.
Provide feedback to two of your peers. Include the author's name in the subject line of the discussion post.
Review the feedback that you receive from your peers and use it as you see fit as in developing your project draft, due at the end of Unit 4.
Complete your responses to peers by the end of the day on Wednesday of this week, so that they, and you, have time to incorporate the feedback into your assignment draft in this unit.
Check the discussion threads over the next couple of days and respond to any follow-up questions your peers have about the feedback you gave them.
Post your outline in the Peer Review discussion in this unit. By Tuesday of next week, select the annotated outline submitted by one of your peers and provide your review in the discussion in Unit 4. Focus on what you see as global issues—questions and comments related to the ideas and the structure of the outline—rather than local issues such as spelling and grammar.
Optional Help – Brushing Up on Skills
Creating an outline is an important early step in writing. Outlines are effectively used to create all types of written works, from academic papers to business documents, movie scripts to novels. As noted above, when you create an outline you help yourself to organize your thoughts, create a flow of information, and identify gaps in what you plan to cover.
Creating an outline also helps to make a larger writing project less daunting. Once you have an effective outline in place, you have done at least 25 percent of your work. Then, you need just complete the research and flesh the paper out. If you experience writer's block, as both novice and experienced writers sometimes do, an outline allows you to skip a difficult section and work on another section, so that you can continue to be productive.
In an academic and business setting, an outline also provides a great opportunity for you to get feedback from your instructor, supervisor, or client to ensure that you are on the right track with your content. Developing an Annotated Outline (in the Resources) will help you to create your outline, so be sure to read this. You can use Roman numerals, numbers, or even bullet points.
Be sure to include everything mentioned above in the Activity Instructions. If you are not familiar with the term SWOT analysis, see the SWOT Analysis description, linked in the Resources. As you develop the sections for this paper, consider what question you want to answer, what information you need to answer it, what you might find interesting as a reader, and what you want to learn as an MBA learner.
Here is a copy of a classmate annotated outline:
Annotated Outline
Erica Williamson
Capella University
Abstract
Social media is the way of the world today. To evaluate a company’s social media presence requires not only posting but posting effectively. A good social media presence requires:
Daily posting of relevant content relative to your brand
Using communication and language that represents your brand and
Sharing content that followers of your brand would appreciate.
(strategisrevolution.com, social Media Presence What is it?)
Barnes and Noble use a variety of social media applications, Facebook, Twitter, Snapchat, Instagram, and LinkedIn. This research paper will identify three social media applications in which Barnes and Noble utilizes, Examine social media audit and comparison to Amazon and Books A Million, Define Barnes and Noble (SWOT) Strength, Weakness, Opportunities, and Threats, Identify any ethical concerns and provide recommendations and conclusion.
II. Introduction
History of Barnes and Noble
What it takes to remain competitive
Grossman, L. (2016). 64. The Death of the Bookstore Was Greatly Exaggerated. Time, 188(2/3), 54-55.
KÁGANER, E., ZAMORA, J., & SIEBER, S. (2013). 5 Skills Every Leader Needs to Succeed in the Digital World. IESE Insight, (18), 15-22.
Barnes & Noble, Inc. (2014).
III. Social Media Audit and comparison
Popular social platforms for businesses
Facebook- According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Instagram: is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally
Twitter: is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
Chaykowski, K. (2016). Why Social Media Is Everyone's Business -- Yours Included. Forbes.Com, 1.
Kunz, M. B., & Hackworth, B. A. (2011). ARE CONSUMERS FOLLOWING RETAILERS TO SOCIAL NETWORKS?. Academy Of Marketing Studies Journal, 15(2), 1-22.
http://whatis.techtarget.com/definition/social-media
IV. SWOT Analysis
Strengths
Weakness
Opportunities
Threats
Barnes & Noble, Inc. (2017). Barnes & Noble, Inc. SWOT Analysis, 1-8.
Amazon.com, Inc. SWOT Analysis. (2014). Amazon.com, Inc. SWOT Analysis, 1-11.
V. Ethical Aspect
a.
b.
Johnson, G. L., & Larsen, N. (2015). The Ever-Evolving Ethics of Social Media. Public Relations Tactics, 22(9), 15.
VI. Recommendations
a. Remaining competitive with Amazon
b. Expand café services
Wahba, P. (2016). Cheers? Barnes & Noble Is Getting Into the Bars and Restaurant Business. Fortune.Com, 1.
Schwartz, N. D. (1999). Still Perking After All These Years. Fortune, 139(10), 203-206.
VII. Conclusion
B&N is no longer the big dog of U.S. publishing, but it continues to behave as though it were. For B&N, the strategy must be to put the network to work for it, making B&N into the new nexus. This is not a game of control, but of friends and family. And on the Internet, anyone can be your friend.
Https://scholarlykitchen.sspnet.org/2012/01/10/how-barnes-noble-can-take-a-bite-out-of-amazon/. (n.d.).
.
VIII. References
Chaykowski, K. (2016). Why Social Media Is Everyone's Business -- Yours Included. Forbes.Com, 1.
Barnes & Noble, Inc. SWOT Analysis. (2017). Barnes & Noble, Inc. SWOT Analysis, 1-8.
:
KÁGANER, E., ZAMORA, J., & SIEBER, S. (2013). 5 Skills Every Leader Needs to Succeed in the Digital World. IESE Insight, (18), 15-22.
Grossman, L. (2016). 64. The Death of the Bookstore Was Greatly Exaggerated. Time, 188(2/3), 54-55.
Amazon.com, Inc. SWOT Analysis. (2014). Amazon.com, Inc. SWOT Analysis, 1-11.
STONE, B. (2012). AMAZON'S HIT MAN. (cover story). Bloomberg Businessweek, (4264), 54-59.
Kunz, M. B., & Hackworth, B. A. (2011). ARE CONSUMERS FOLLOWING RETAILERS TO SOCIAL NETWORKS?. Academy Of Marketing Studies Journal, 15(2), 1-22.
(2016, September 8). Barnes & Noble Founder: Retail Environment Is Worst in Years. Investors Business Daily. p. 7.
Barnes & Noble, Inc. (2017). Barnes & Noble, Inc. SWOT Analysis, 1-8.
Barnes & Noble, Inc. (2017). 1-32.
Wahba, P. (2016). Cheers? Barnes & Noble Is Getting Into the Bars and Restaurant Business. Fortune.Com, 1.
Newman, E. (2007). Impact of Facebook, MySpace Hits Brand-Consumer Dynamic. Brandweek, 48(43), 5.
Johnson, G. L., & Larsen, N. (2015). The Ever-Evolving Ethics of Social Media. Public Relations Tactics, 22(9), 15.
http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=526921
Https://scholarlykitchen.sspnet.org/2012/01/10/how-barnes-noble-can-take-a-bite-out-of-amazon/. (n.d.).
