Buyer Behavioral Memo
Buyer Behavioral Memo Grading Guide
MKT/575 Version 6
Strategic Marketing
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Individual Assignment: Buyer Behavioral Memo Purpose of Assignment The purpose of this assignment is to help students learn how to create a professional corporate memo that offers recommendations to the marketing department on how to most effectively analyze customer buying behavior. Grading Guide| Content | Met | Partially Met | Not Met | Comments: |
| The student created a 700-word memo/analysis of a selected target market, and suggested how the organization should position and differentiate the product offering for that target market. Student may use own organization or company, or another of their choosing. |
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| Student included the identification of key segmentation factors such as demographic, psychographic, geographic, and behavioral characteristics of the selected target market. | ||||
| Determined the key buying behaviors and decision motivators for your consumers. | ||||
| Included an analysis of cultural, social, psychological factors and possible unexpected factors. | ||||
| Decided how student will differentiate the product or service, personnel, marketing channels, and brand image from the competition. | ||||
| Created a brief portrait of the ideal customer. | ||||
| Generated a positioning statement for the organization with consideration the brand and strategy. | ||||
| The student included three references from the University of Phoenix Library cited in the paper. | ||||
| Total Available | Total Earned | |||
| #/5 |
| Assignment Total | # | 7 | #/7 | |
| Additional comments: | ||||
