Marketing Research Brief

Marketing Research Brief 1

Marketing Research Brief Grading Guide

MKT/575 Version 6

Strategic Marketing

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Learning Team Assignment: Marketing Research Brief Purpose of Assignment

An organization must first understand its targeted consumers' buying influences and behaviors to achieve effective relationship marketing. This assignment helps students formulate and develop the critical first part of a marketing plan helping an organization fulfill the needs of its client base. This assignment provides a pathway for students to learn how to create the foundational building blocks of an effective marketing plan maximizing its interaction with customers.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The students created a 1,050-word professional marketing research brief for the CEO of an organization.
The students developed the brief as if it will be later incorporated into a complete marketing plan.
The students included the following: Marketing Research List of Topics: Target Market Consumer Analysis Customer Profile Primary and/or Secondary Research utilized Consumer Research and Monitoring
Students included an overview of demographics (age, income, career, etc.) and psychographic analysis (activities, interests and opinions) in the target market section.
The students cited at least three references, two of which came from the University Library.
		Total Available	Total Earned
			#/5

Assignment Total	#	7	#/7
Additional comments: