Business Writer

• Social Media Analysis Project Draft

Resources

• • Social Media Analysis Project Draft Scoring Guide.

  • MEAL Plan.

  • Capella Writing Center.

  • Four Stages of Writing: Stage 2: Drafting.

  • SWOT Analysis.

  • Turnitin.

  • APA Style and Format.

  • Writing Feedback Tool.

  • Smarthinking Tutoring.

  • The Wall Street Journal.

  • Social Media Analysis Project Draft Example.

Activity Context

This assignment helps you develop the skills to master the following course competencies:

• • Apply critical thinking to business-related activities.

  • Analyze factors, issues, and ethical considerations associated with business activity.

  • Communicate in a manner that is professional and consistent with expectations for members of the business professions.

In this assignment, you will demonstrate your growing skills in critical and strategic thinking, along with your ability to clearly organize and articulate your thoughts in writing.

Activity Instructions

In Unit 3, you created an annotated outline that provides the basic structure and organization for your project. In addition, you submitted your annotated outline to Smarthinking for guidance on structure and organization, you posted it in a discussion for peer review, and you submitted it to your instructor for a grade. This week, use the feedback you received from all of these sources to help you create a first draft of your project. To provide additional depth in the topic, locate at least three additional articles (beyond those you included in the annotated outline) concerning the implications of social media for the selected business.

The paper you submit should be a solid draft. You will have the opportunity to revise and refine your draft in Unit 6, where you will also complete a PowerPoint presentation of your final analysis. To avoid having to much work to do in the final week, you will want this draft to be mostly complete when you turn it in this week. Analyze the issues thoughtfully and present them in an organized manner, following this overall structure:

• • Identify the business you chose and describe the business and its industry.

  • Describe your company's current use of the Internet and social media. Include information gleaned from your Unit 2 Research and Social Media Metrics assignment.

  • Highlight the strengths, weaknesses, opportunities, and threats (SWOT).

  • Use the articles that you found to help support your analysis. Be careful to distinguish between your opinion and the voices of your academic resources. Remember to use proper APA-formatted citations and references.

  • Ensure that you have a heading for Executive Summary or abstract, which you will add to your Unit 6 final draft. 

  • Submit your draft to Turnitin, which you will find in the left hand navigation bar under “Course Tools.” Turnitin is a text matching tool. It will give you a report that will help you find errors in your use of source material so that you can ensure that everything is properly cited. Let your instructor know if you have questions about your Turnitin report. 

Note: A conclusion is normally a part of a well-structured paper, but it is not necessary to include one in your draft, as it will be part of your final social media analysis paper submitted in Unit 6.

Note: The assignment example is the final draft, the project draft you submit in this assignment does not need to be this complete and will be graded as a draft.

Example assignment: You may use the Social Media Analysis Project Draft Example, linked in the Resources, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

Submission Requirements

• • Written communication: Written communication is credible and free of errors that detract from the overall message.

  • APA formatting: Resources and citations are formatted according to current APA style and formatting.

  • Number of resources: Include a minimum of 7 resources. Ensure that at least one of your references is from The Wall Street Journal; this might include research about your company itself or applicable areas such as business ethics, marketing and so forth. 

  • Length of paper: Write 8–10 double-spaced pages, not including title page or reference page.

  • Font and font size: Use Times New Roman, 12-point font.

Review the Social Media Analysis Project Draft Scoring Guide to be sure that you have addressed the grading criteria of this assignment.

Before submitting your draft to your instructor in the courseroom, submit your draft to Turnitin to identify areas of your paper that may need further citations or adjustments. For further details on Turnitin, review the second study in this unit.

Optional Help – Brushing Up On Skills

Creating a rough draft is an important part of the writing process. It allows you to flesh out your outline, adding details and support. The more complete you make your rough draft, the easier it will be to fine-tune your writing, to discover where you need to add more information or support, and to complete the project on time. Therefore, this draft should be as complete as you can make it. The following writing resources, both linked in the Resources, might be particularly helpful in putting together your draft:

• • Four Stages of Writing: Stage 2: Drafting. This Writing Center presentation provides examples of drafts, illustrating what is important to attend to in a first draft.

  • Paragraphing With the MEAL Plan. This handout from the Writing Center explains the components of a well-written paragraph.