New Product Launch Analysis

New Product Launch Analysis 1

New Product Launch Analysis Grading Guide

MKT/575 Version 6

Strategic Marketing

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Individual Assignment: Buyer Behavioral Memo Purpose of Assignment

The purpose of this assignment is to help students learn how a well-written Strengths Weaknesses Opportunity Threat Trends (SWOTT) Analysis should be a critical tool utilized in analyzing marketing information before launching a new product. Students will also learn how a SWOTT Analysis may be employed to uncover competitive advantages to gain advantage in the market.

Resources Required

Scenario: As a professional marketing consultant; you have been hired to help a company launch a new product in their industry. Your objective throughout this assignment is to develop and to gain and maintain a competitive advantage in the selected industry, and create value for the target market.

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student created a new product or service to be offered by a company (either an existing firm or a start-up company) in one of the following industries: Office supply products Outdoor recreation Fast food restaurant
The student developed a 1,050- to 1,400- word analysis completing an industry a competitive analysis for the client.
Ensured to attach the 8- to 10-question survey to be used for primary market research with the completed analysis.
Included a details description of the new product or service offering.
Determined market needs (justification for the choice of product).
Reviewed past market history and estimate future growth potential.
Analyzed the company's strengths and weaknesses. Listed external opportunities, threats and any possible trends.
Analyzed potential competition for the new product.
Wrote a detailed overview of the competitive landscape.
Assessed the competition's strengths and weaknesses.
Survey questions should collect primary data about the target market to help develop a branding and marketing communications plan.
The student cited a minimum of two peer-reviewed references.
		Total Available	Total Earned
			#/5

Assignment Total	#	7	#/7
Additional comments: