complete by deadline

Strengths:

-CanGo has entrenched itself in the online entertainment industry. As companies like Amazon have shown, the online entertainment industry is an extremely profitable sector with a high potential for growth and success. CanGo’s customers, meanwhile, are drawn from an unlimited base of individuals looking to purchase books, music, and videos.

-CanGo is a cost-efficient organization, as it operates exclusively online. There are no physical (brick and mortar) structures.

-CanGo’s management team and staff members feature individuals that pride themselves on creativity, innovation, and hard work.

Weaknesses:

-CanGo struggles with a highly centralized form of decision-making. Every plan or idea needs to be approved by Elizabeth Bennett (CEO/Founder), thus impeding progress and slowing down the decision-making process.

-CanGo does not have a strategic business plan. This plan would allow CanGo to identify a set of short-term and long-term goals while also indicating plans of action and deadlines to complete these goals. Developing a strategic business plan is the responsibility of the CEO.

-CanGo struggles with communicating the ideas of the senior management team to the staff members. Staff members are often left in the lurch, unclear of deadlines and unsure of the prioritization of tasks.

Opportunities:

-CanGo is taking steps towards expanding into the online gaming market. If CanGo can figure out a way to set up its games on a social networking platform, it will have instant access to an enormous untapped consumer base, allowing CanGo to market is products to brand new consumers.

-CanGo’s role as a provider of entertainment options enables potential customers from all over the world to view and purchase CanGo’s products. This gives CanGo both a domestic and international consumer base.

Threats:

-The online entertainment industry features a variety of different competitors, with new start-up firms appearing overnight.

_CanGo faces threats from online pirating and torrent sites, which allow customers to illegally download products similar to or identical to the merchandise offered by CanGo.

-As CanGo flirts with expansion, staff members are being asked to juggle multiple assignments simultaneously. This has resulted in staff members feeling overworked and (without financial incentives) undervalued.

-The lack of a strategic business plan will result in CanGo having difficulty in defining both short-term goals and long-term goals.