Business Writer
Social Media Analysis Final Draft Scoring Guide Due Date: End of Unit 6.
Percentage of Course Grade: 20%.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click on the linked resources for helpful writing information.
CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED Describe a company's current use of the Internet and social media.
5% Does not describe a company's current use of the Internet and social media.
Describes a company's current use of the Internet and social media in a way that is incomplete or mischaracterizes important elements.Describes a company's current use of the Internet and social media.
Describes a company's current use of the Internet and social media in detail and in a way that provides an effective foundation for a subsequent media analysis.
Write an executive summary for a business analysis.
15% Does not write an executive summary for a business analysis.
Writes an executive summary that has too much or too little detail or does not reflect the analysis.Writes an executive summary for a business analysis.
Writes an executive summary for a business analysis that conveys all business information necessary to inform a business executive and does so in an extremely efficient way.
Conduct a SWOT analysis of social media that provides relevant information to business leaders.
10% Does not conduct a SWOT analysis.
Conducts a SWOT analysis of social media that provides inadequate, irrelevant, inaccurate, or erroneous information to business leaders.Conducts a SWOT analysis of social media that provides relevant information to business leaders.
Conducts a SWOT analysis of social media that provides detailed, relevant information that supports well-informed decisions for business leaders and is supported by professional sources.
Write professionally and in a manner consistent with expectations for members of the business professions.
15% Writes in an unprofessional manner inconsistent with expectations for members of the business professions.
Writes too informally or otherwise in a manner inconsistent with expectations for members of the business professions.Writes professionally and in a manner consistent with expectations for members of the business professions.Writes in an exemplary and professional manner consistent with expectations for members of the business professions.
Describe a social media-related ethical issue facing a business.
20% Does not describe current social media uses.
Describes a social media-related ethical issue facing a business that is ill-defined or does not present a true ethical dilemma.Describes a social media-related ethical issue facing a business.
Describes a social media-related ethical issue facing a business and the possible consequences of ignoring it.
Describe a social media-related opportunity or threat that merits further investigation.
10% Does not identify a social media-related opportunity or threat that merits further investigation.
Identifies a social media-related opportunity or threat that merits further investigation.Describes a social media-related opportunity or threat that merits further investigation.Describe a social media- related opportunity or threat that merits further investigation with an explanation of why it is important to a company. Social Media Analysis Final Draft Scoring Guide https://courserooma.capella.edu/bbcswebdav/institut ion/MBA/MBA6004... 1 of 2 8/17/2017 5:28 PM CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED Create a presentation that reflects the major elements of an analysis paper.
25%Does not create a complete presentation.
Creates a presentation that does not reflect the major elements of an analysis paper.Creates a presentation that reflects the major elements of an analysis paper.Creates a well-organized, professional presentation that clarifies a well-documented analysis. Social Media Analysis Final Draft Scoring Guide https://courserooma.capella.edu/bbcswebdav/institut ion/MBA/MBA6004... 2 of 2 8/17/2017 5:28 PM
