Business Writer

Impact of Social Media Marketing on Saruk Electronics

Vanessa McCray

Professor Chris Banescu

Capella University

August 6, 2017

Social media usage has several impact on both our lives and the business setting. Online platform have been integrated in various aspects of business and they have promoted business activity.in this case we will look at the platform being used by saruk electronics, how the social media has benefited saruk electronics. On the other side we will also look at the draw backs of the same social, the opportunities of using the social media as well risk factors with the usage of the social media in the business. Later there are recommendations that allows the enterprise to re-organize itself and make sure maximum profit margins are achieved through use of these online platforms.

Web-based social networking are web benefits that let you collaborate with others and share and make content through online groups. One of the promoting ideas that is generally utilized is the utilization of web-based social networking stages ("Marketing in Small Businesses," 2016). The web turned into a worldwide system since the presentation of World Wide Web in 1989. There is a wide assortment online groups, extending from social sharing destinations, for example, YouTube and Flickr, informal communities, for example, LinkedIn and Facebook and the most recent being WhatsApp. Online people group enables the business to communicate with their clients in different regions which encourage simple running of business operations. Informal organizations is turning be an essential specialized device to enhance their online nearness.

It is a new phenomenon that has changed how the business environment operates. Therefore social media has helped to increase worthiness in businesses, cultivate strategic partnerships and increase their contact with customers and suppliers as well as gaining access to resources that were not available. These groundbreaking moves due to innovation and technology has challenged the traditional marketing model. This has generated leads, increased awareness, as well as improved ways of communicating.

Saruk electronics is a retail shop that merchandises the electronic brands in the country. Electronics brands being the most fast moving brands in this century ,needs strategies that facilitate easy purchasing, selling and advertising these brands. Therefore this business does not only use social media in advertising but also in purchasing and marketing.

Various studies have been carried out concerning the impact of social media on business activities. Marketing is facilitated by various channels (Peterson, Balasubramanian, and Bronnenberg (1997).marketing channels include negotiation, ordering, financing, risk taking, information, promotion, payment, and the actual transfer of product ownership. In our proposal, we are going to address the how the social media has changed as well as influenced saruk enterprise.

Extensive and private venture and organizations are building up web-based social networking correspondences in the showcasing division to deal with the social collaborations (Adebugi, Akinyele, and Samwel, 2015). A current report did uncovers that the most elevated level of private venture is utilizing the web-based social networking as a promoting apparatus. The most used stage in the online networking is the Facebook stage with more than 90 percent of the independent company utilizing Facebook to showcase and promote the items. YouTube channel at that point takes after and afterward the twitter and connected to share the 47 percent of use as a web-based social networking stage for showcasing (Bennet, 2012).

The ventures go for discovering the effect or the impacts of online networking advertising on the saruk gadgets. One of the promoting ideas that is broadly utilized is the utilization of online networking stages ("Marketing in Small Businesses," 2016). ("What is the Significance of the Aims, Objectives and Research Questions/Hypotheses," The targets that will prompt the discovering of the impacts or the effects of online networking advertising in saruk hardware incorporate the following:

• To find out the impacts of social media marketing on the business operation.(advantages and disadvantages)

• To find out the strategies that can improve these business operations using the social media.(promotion strategies)

• To know the risk factors that are associated with usage of social media on saruk enterprise.(risk factors)

• To identify the necessary remedies for these risk factors.(recommendations.)

Saruk electronic is a retails that has based its effort in merchandising electronic brand.it has its genesis in Kenya in the 1990s during the early days of technology and innovation. Due to groundbreaking moves the enterprise has made progress and this has made it to adopt the usage of social media in its operations.it uses social media platforms in various means to advertise its products. . Saruk uses Facebook as its primary platform to market and promotes its brands. Other online platforms are also used as supplemental platforms to facilitate the operations. Facebook according to the studies carried by different scholars’ has the highest number of user. Therefore being the most common platform and having the highest number of users makes it ideal for the business. This is the main reason why saruk uses it in various ways since of its popularity than other online platforms.

In this study we will closely look at the advantages and disadvantages of the social media on this enterprise the promotion strategies as well as the risk factors are some of the issues that are not separable from social media. Therefore to have a good idea of the social media these are among the factors that will be addressed and well up in coming up with the impact of the social media on this enterprise. Finally we also look how the face book as online platform has been used by this enterprise in facilitating its operations and the company can integrate other platforms in maximizing the profit margins of the business.

Online networking has many points of interest and organizations battle to locate the correct approach to utilize it. Therefore social media has been integrated in business operations which help them to have smooth running. Advantages are the strategies that the sectors ah used in adding value to these business operations and increasing the profit margins in a business. The most common platform in our case is the Facebook. Saruk electronics has majored its online presence through use of Facebook. Therefore there are advantages that as a result of the enterprise using Facebook as it’s a major online platform. These include;

1. It helps in reaching your targeted market for little or no cash investment

From the above statements and various study carried out it is clear that Facebook is one of the online platforms that has the largest number of users globally. Saruk has created a page that has made the brands of the company to be advertised through this online platform.in this case reduces the cash that is used in advertising the brands of the company. Although cash is needed to maintain online presence, it is cheaper compared to other means of reaching the targeted market.it has led to increase in exposure making the small business firm to be at the same level with big firms. Therefore since the platform has many users the target market is reached at the same the time and therefore reducing the money spent of reaching each single person who is interested in the brands of the enterprise.

1. It also allows favorable access to distributions networks

Distributions networks helps the company control costs and maintain its competitive advantage. Based on geographical location the social media helps to maintain focus on followers in your area. This helps the enterprise to maximize the profit margins by reducing the transport costs since these distributions networks allows you work within the geographical area. Saruk electronics is a retail shop based in Kenya and therefore it the distribution networks are based In Kenya. Therefore social media helps in allowing the favorable access to distribution networks where the advertising and marketing of the business brands.

1. Helps in Rewarding Your Customers With Discounts.

Online networking makes it simple for you to connect with your clients. In case you're having a moderate day, you can utilize your Twitter or Facebook record to get more individuals in your store. Through posting on Facebook about the discount, the social media helps saruk to make offers and discounts to the customers and therefore making them to attractive more customers which consequently leads to more profit margins.

However, despite of these advantages there also drawbacks of social media in the business sector. This is not exceptional for saruk enterprise. It carries several risks. Since Facebook is the main online platform in the business enterprise various drawbacks are associated with the use of this platform in the business sector. These include.

1. It takes time and effort to post items on the platform and therefore time intensive.

Online platform are dynamic and keep on changing with time. Updating your social media accounts is time consuming and requires a lot of effort that should be channels in making these changes. Online presence requires a person who is always updated and also updates the consumers of his products. Therefore it requires a person who is full time available for the updates.

1. lacks control of the feedback

Social media allows the users to re-post and respond to one another. This makes it impossible to control the feedback since it is exposed to everyone. When saruk electronics a post and sells there brands the consumers and customers also respond to through the various Facebook pages that are being used by other new customers who are interested in the brands. When these is negative response from one of the consumers there is negativity created by these responses and therefore discouraging the brands of the company. Therefore social media can also lead to losing of customers when they read these negative feedbacks from the responses of the consumers.

. Facebook and Twitter are the web-based social networking stages most normally utilized for promoting. Other than the Facebook the enterprise also should use twitter as another platform to increase commercialization of the brands. Therefore usage of one of the online platform cannot not satisfy the demands of the customers. Saruk should also involve itself in others media that are also involving and allows you to advertise the brands in equal strength or more. WhatsApp has become the next big platform arena where there are large numbers of users. Saruk electronics should also involve the platform to advertise and market the brand of the enterprise which is an upcoming social media platform with large numbers of users. WhatsApp allows the entrepreneur to interact with their current clients and also acquiring new customers.it is also used to answer pre-sales queries of potential customers and also to provide valuable after-sales service. (Debjit Saha 2014).

The social media also allows the business to offer online shopping. But in this case, proper strategies should be made to ensure there no inconveniences caused during shopping. Other competitors in Kenya such as jumia have offered better online shopping which have facilitated easy sales of the product. Therefore establishing a system that is credible allows the customers and to gain trust and therefore can purchase the brands any time without losing their money. This consequently boost the sales of the enterprise which on the other hand help to beat their competitors.

Controlled feedbacks also in some instances help to control the perception of people. When there is a negative response by the customers, it is negatively perceived by the potential buyers and this will influence their buying. Therefore the enterprise should come with strategies that will help to control the negative feedback by the consumers of the product. Negative remarks and encounters can be tended to and balanced – keeping clients upbeat and demonstrating potential customers that you give it a second thought.

Marketing is a strategic plan that allows you to sell your brands to the customers. Social media has played a crucial role in the planning and strategizing of the market of the brand. Success marketing strategies lead to higher profit margin in any business setting. Effective use of social media helps in increasing the sales of the company. Social media is used to study the consumer behavior and therefore can be enlightened on how they can satisfy the customers.

(Jain, S. C., & Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985.)

1. Effectiveness

Online stages extends statistical surveying executes promoting efforts, conveys interchanges and guides intrigued individuals to particular sites. Saruk enterprise uses the social media in advertising by posting the brands on the Facebook. This allows the brand of the enterprise to reach customers, therefore, being an effective tool of marketing. Therefore the effectiveness of the social media also depends on how the tool is used in business operations. Proper usage of the tool makes the tool be an effective one and improper use it as the tool also it not to be effective.

1. Customer feedback

Despite of these elements there also risk that result as result of using social media on the business. Social media marketing carries several risks. Other than having control over the negative responses, bad news can go viral and there have negative impact on the enterprise.

Social media can also allow your competitors to get into your database through hacking. Hacking occurs when encrypted data is exposed to intruders and can be manipulated. Therefore when dealing with social media, there should a lot of care involved to avoid being hacked.

Social media can be used effectively to boost business operation in many aspects. When the platform are managed effectively by identifying the weaknesses of social platform, maximum profit can attained. These weaknesses involving how to solve the negative feedback of the customers and more sales through online shopping. Enlightened about the customers need through the use of social media also will help in provision of better services. Lot of care should also be put when dealing with these online platform to avoid intruders and hackers from accessing sensitive information of the company. Online presence by keeping the customers updated of the new arrivals and any necessary information will help to boost the business activities of the enterprise.

Social media has played a significant role in the business sector especially in the electronic shop. It has changed how the business environment operates. It has helped to increase worthiness in businesses, cultivate strategic partnerships and increase their contact with customers and suppliers as well as gaining access to resources that were not available. Therefore the use of social media has impact on the business environment and only depends on how effective social media is used.

References

• Erdoğmuş, İ. E., & Cicek, M. (2016). The impact of social media marketing on brand loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.

• Stephen, A. T., & Toubia, O. (2010). Deriving value from social commerce networks. Journal of marketing research, 47(2), 215-228.

• Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy. Business horizons, 55(3), 261-271.

• De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.

• Al-Mashari, M. (2002). Electronic business networking. Retrieved from http://ebookcentral.proquest.com.library.capella.edu

• Noor, A. H. S., & Hendricks, J. A. (2011). Social media: usage and impact. Retrieved from http://ebookcentral.proquest.com.library.capella.edu

http://ebookcentral.proquest.com.library.capella.edu/lib/capella/detail.action?docID=79561

• Baker, M. J., & Saren, M. (Eds.). (2016). marketing theory: a student text. Sage.