Signature Assignment: Strategic Integrated Marketing Plan
Signature Assignment:
Strategic Integrated Marketing Plan Grading Guide
MKT/575 Version 6
Strategic Marketing
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Individual Assignment: Strategic Integrated Marketing Plan Purpose of Assignment The purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan. Microsoft® Word Grading Guide| Content | Met | Partially Met | Not Met | Comments: |
| The student created a 1,400-word Strategic Integrated Marketing Plan for the organization selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization. |
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| Developed an executive summary. | ||||
| Included corporate mission, goals, and objectives. | ||||
| Included detailed marketing goals. | ||||
| Established marketing objectives. | ||||
| Included overall marketing strategy. | ||||
| Detailed marketing implementation. | ||||
| Included an internal marketing program. | ||||
| Included an external marketing program. | ||||
| Determined the product price. | ||||
| Explained the distribution promotion. | ||||
| Identified target groups within the organization. | ||||
| Showed external customer groups or targets. | ||||
| Developed a control process. | ||||
| The student cited a minimum of three peer-reviewed references. | ||||
| Total Available | Total Earned | |||
| #/4 |
| Assignment Total | # | 6 | #/6 | |
| Additional comments: | ||||
