Unit VI Project

Unit VI; Business Case Study

Name of Institutions

Name

Date

Company Description and History

The Buffalo Wild Wings club is one of the lively sports and recreation centres that I would wish to explore about the mission and vision statements, the aspects of strategy, the long-term and short-term goals as well as the measures of improving the organizational structure. The Buffalo Wild Wings (B- Dubs), having been founded in the year 1992, is a center that guarantees a greater experience to both individuals as well as families. The B-Dub is thus one of the centers that offer various ultimate services.

Strategy, mission, and organizational structure of the company

The Buffalo Wild Wings is a center that provides customers with friendly and excellent services as well as quality food with their uniqueness. The company’s objective is all about making and keeping their customers happy as well as the establishment of a welcoming environment.

The company’s mission and vision statements entail the motive and the desire to strengthen the company through the establishment of satisfactory customer services as well as a desirable and adorable menu. Their concept and business strategy advocates for continuity of strengthening the Buffalo Wild Wings Brand, deliverance of unique customer and consumers experience, incorporation of the boldly-flavoured menu that has a broad appeal, creation, and establishment of an inviting neighborhood atmosphere and establishment on operational excellence. The mission and vision statements for the company also advocate for the establishment of open restaurants in new and thrilling national markets as well as an exploration of markets in new countries. There is also need to increase the sales that are realized by the corporative. Such a move is subject to improve profitability. The company operates from a regional geographic structure.

Positive aspects of the strategy, mission, and organizational structure

The B-Dub club has established lots of positive aspects about their strategies, mission as well as its organizational structure. The company has a unique means through which its sports bar and restaurant operators. It has also established lots of operational restaurants across the world. For instance, in the year 2012, it was reported that the firm had 891 operational restaurants. 391 operational restaurants were reported to be company-owned whereas 510 operational restaurants were franchisee-owned. All the operational restaurants are equipped with numerous high-definition flat screen TVs as well as large projector screens. Such a move was the objective of drawing huge crowds whenever there is a sporting event.

The company’s short-term and long-term goals?

It is important that a firm establishes both long-term and short-term goal for successful operations. The company’s short terms goals include doubling the total stores within a period of three to four years. The firm is also objective at continuing to please their consumers through good foods and sporting activities. The long term goals for the company entails a continuation in the expansion of services in stronghold markets. Some other long-term goals include strengthening the market competitions as well as the establishment of successful brands in the market.

Improvement strategy, mission, and organizational structure?

I believe that the B-Dubs is subject to improve its strategy, mission and organizational structure through offering marketing packages as well as setting options for customers that are in need of enjoying sporting activities at home, tailgate at a sporting event or just relax at a lake or beach. Since the establishment of the firm, it has specialized in offering its consumers a unique brand experience. The company also aims at attracting more consumers.

Reference

David, F. R., & David, F. R. (2015). Strategic management concepts and cases: A competitive advantage approach [VitalSource Bookshelf version] (15th ed.).