COMBINED ASSIGNMENT : BUSINESS ACCOUNTING; BUSINESS ANALYSIS AND PRINCIPLES OF MARKETING
COMBINED ASSIGNMENT 1: BUSINESS ACCOUNTING; BUSINESS ANALYSIS AND PRINCIPLES OF MARKETING
The three tasks shown below constitute 90% of the overall mark. 10% of the overall marks for the
assignment must be given to ‘Structure and Format’.
You have been asked to prepare reports and make presentations to explain the role of accounting,
related business analysis techniques and the implications for marketing to the managers of other
departments. In writing your report, you should make use of the financial data/ statements
available for your organisation and address the issues in each of the three Tasks outlined below.
TASK 1: BUSINESS ANALYSIS ; BUSINESS ACCOUNTING
For a selected organisation, identify primary and secondary sources of data concerning costing,
pricing and investment decision- making techniques. Use business presentation tools to construct
a presentation to communicate your data, results and conclusions to an appropriate audience
- Choose and plan appropriate survey methods, sampling techniques and questionnaires and
collect and collate data
- Explain how appropriate accounting techniques support effective decision-making, including
pricing and investment decisions. In so doing, you should explain budgets, calculation of unit
costs, selected investment appraisal techniques and identify the sources of finance available
to a business.
TASK 2: BUSINESS ACCOUNTING
For your selected organisation, use financial and management accounting techniques to explain,
record and interpret financial data, financial statements and preparation of budgets. Your
response should feature:
- Comparison of different types of financial statements and their appropriateness for different
types of business.
- Explanation and application of management accounting techniques to classify and calculate
costs; to prepare budgets for your selected organisation. In your response, you should:
- Classify different types of cost
- Use different costing methods for your calculations
- Select appropriate budget methods for preparation of a budget
TASK 3: PRINCIPLE OF MARKETING
For a selected organization
Explain the elements of the marketing concept and processes, and their relation to the costs
and benefits of its marketing orientation.
Propose segmentation, targeting and positioning criteria for its products and/or services in
response to existing marketing problems/issues. (For example: how would 2 major retail
organisations such as Tesco or Marks and Spencer respond to their current problems?)
Differentiate between the marketing mix and the extended marketing mix, and explain the
role of the marketing mix in sustaining competitive advantage.
Note:
Assignment Word Count
Task 1 Presentation, with notes and of 20 slides/equivalent maximum
Task 2, 3 2500 words across both tasks
STRUCTURE AND FORMAT
- Relevance to the tasks, professional tone and format of response (2 marks).
Harvard Referencing (8 marks)
- In-text citation
- Bibliography, listed correctly and correlates to references made
- Accurate, correctly-formatted footnotes
- Integration of: supporting concepts, frameworks, critical thinking
